MBA + Master in Digital Business

MBA – Master of Business Administration + Master in Digital Business | ENEB Business School

• Type: MBA + Master (Dual Degree)
• Duration: 12 months
• Delivery Mode: 100% Online / Distance Learning
• Credits: 72 ECTS
• Language: English
• Start Date: Chosen by the student
• Regular Fee: $3,260
• Offer Price: $1,095
• Scholarships: Available

Overview

The MBA – Master of Business Administration + Master in Digital Business is a dual program designed to provide students with a comprehensive and practical education in business management and the digital aspects of today's business world. This academic program combines training in traditional business skills with training in the digital environment in which modern businesses operate.

Almost every business today is, to some extent, a digital business — even organizations that don't consider themselves "tech companies" now rely on e-commerce, digital marketing, cloud infrastructure, and data-driven decision-making to stay competitive. Yet many business leaders were trained in an era before these tools existed, and many technically skilled digital professionals never received formal training in business strategy, finance, or leadership. This program was built to close that gap for both groups at once, producing graduates who can operate confidently on either side of that divide.

Choosing to study at ENEB (European Business School of Barcelona) means training at one of the most prominent distance business schools in Europe, with the flexibility to study from anywhere in the world and daily support from professors and tutors throughout the entire program.

Double Certification

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

1. MBA – Master of Business Administration + Master in Digital Business
2. Diploma of Specialization in Innovation and Project Management, issued by the European Business School of Barcelona

This second diploma certifies the acquisition of key competencies in innovation and project management — two strategic areas that significantly enhance your professional profile and improve your employment opportunities in today's competitive job market. Together, these credentials tell an employer that a graduate can lead both the strategic and digital dimensions of a modern business, not just one or the other.

Who Is It For?

The MBA – Master of Business Administration + Master in Digital Business is aimed at:

• Professionals and university graduates who wish to acquire advanced training in business management and the digital aspects of business.
• Professionals with business experience who wish to update their skills and knowledge to compete in today's digital business world.
• Entrepreneurs looking to acquire the skills and knowledge necessary to create and manage online businesses.
• Technology professionals who want to acquire business and management skills to take their technical capabilities to the next level.
• Digital marketing professionals who want to acquire business and management skills to advance their careers.
• College graduates who want to gain business and management skills in an ever-changing digital environment to enhance their employment opportunities.

Across all six profiles, the common thread is the same: the ability to lead confidently in an environment where digital tools and traditional business fundamentals are no longer separate disciplines, but two halves of the same job.

Program Objectives

The curriculum of the MBA – Master of Business Administration + Master in Digital Business aims to provide students with the following knowledge and skills:

• Develop skills in business management and the digital aspects of business.
• Acquire advanced knowledge in areas such as finance, marketing, human resources, and business strategy.
• Improve leadership and team management skills.
• Know and apply the latest trends in technology and business digitalization.
• Learn to manage and optimize the use of data and digital tools.
• Acquire an international business perspective and develop intercultural skills.
• Learn to make strategic business decisions and solve complex problems.
• Develop skills for innovation and value creation in companies.
• Learn to manage and lead change in companies.
• Prepare to lead in the digital and global economy.

By the end of the program, graduates are equipped not just to understand digital business trends, but to translate them into a functioning strategy, operational plan, and team that can execute it.

Distance Learning Methodology

In order to balance personal and professional life, the MBA + Master's program is offered entirely online. All educational content is accessed through ENEB's Virtual Campus, which serves as the main learning platform, allowing students to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely, so there's no need to travel or relocate at any point during the program.

Once enrolled, students gain access to the Virtual Campus along with all the academic resources they need, including continuous communication channels with other students and professors. The platform includes discussion forums, the option to undertake executive training in English, and the ability to connect with classmates across the wider ENEB Campus community.

Evaluation

Consistency is a key element of the study plan. Through self-assessments available on the Virtual Campus, students can consolidate the knowledge they've acquired throughout each section.

To pass all subjects, students must submit a final project for each course. Once the tutor team has evaluated the submission, the grade becomes visible on the Virtual Campus, and students also receive a detailed document via email explaining every point of their case study evaluation.

Tutors assess submissions across three main dimensions:

1. Presentation — the exercise's design, visual clarity, and spelling/grammar accuracy.
2. Development — the complexity of the topic addressed, and the logic and coherence of the results obtained in the case study.
3. Added value — the depth of analysis and originality brought to the proposed case.

It's worth noting that all self-assessments are voluntary and do not count toward the final grade for each subject — they exist purely as a tool to help students track their own progress.

Why This Program Stands Out

Digital business courses on the market tend to focus narrowly on one function — marketing, e-commerce, or technology — without connecting that function to the broader strategic and financial decisions a business leader has to make. Traditional MBA programs, meanwhile, often treat "digital" as a single elective rather than a foundational layer running through every part of the business. The MBA + Master in Digital Business does neither. It dedicates dedicated sections to Digital Transformation, Digital Business, Marketing Analytics, Big Data, Data Management, and Fintech and Blockchain, while still delivering the complete strategic, financial, and leadership training of a traditional MBA.

That integration matters because digital initiatives inside real companies don't succeed or fail based on technology alone — they succeed or fail based on whether the people leading them understand the full business context: the budget implications, the operational trade-offs, the customer experience impact, and the change management required to get an organization to adopt something new. This program is built specifically to develop that kind of full-picture thinking.

Students also benefit from ENEB's broader institutional strengths: a fully online, self-paced learning model with no fixed class times; daily tutor support seven days a week; a job board and registration opportunities with collaborating companies; the possibility of internships; and access to language learning resources through ENEB's partnership with Oakford International.

For non-EU students, ENEB also facilitates the apostille process for official documents, under the Hague Convention framework, making it easier for international graduates to have their qualification formally recognized in their home country.

Frequently Asked Questions

Is the MBA + Master in Digital Business accredited?

Yes. The program is awarded by the European Business School of Barcelona and endorsed and certified by Universidad Isabel I, which grants ECTS credits within the European Higher Education Area, guaranteeing consistent academic quality.

Do I need a technical background to enroll?

No. The program is designed for business professionals, entrepreneurs, marketers, and technology professionals alike. Digital and technical concepts are taught from a business application perspective, so no prior coding or IT experience is required.

How long do I have to complete the program?

The standard duration is 12 months, and students can choose their own start date, allowing them to begin the program whenever it fits their schedule rather than waiting for a fixed academic term.

Is the program fully online?

Yes. Every part of the program — coursework, assessments, final projects, and tutor communication — is delivered through ENEB's Virtual Campus, so students can study from anywhere in the world without needing to relocate.

What topics does the Digital Business section specifically cover?

The dedicated Digital Business section covers e-commerce operations, e-procurement, e-fulfillment, marketplaces, last-mile delivery logistics, exponential business structures, and the broader strategic model of running a digital-first business.

Can I get financial help to pay for the program?

Yes. Beyond the discounted offer price, ENEB offers a 10% discount for upfront card payment, a two-installment option via bank transfer, and an 11-installment financing plan with no down payment or interest. Scholarships are also available for eligible applicants, though places are limited and awarded in order of enrollment.

Will I be able to work while studying?

Yes — the program is specifically designed for working professionals. Because there are no fixed class times and all content is accessed on-demand through the Virtual Campus, students can structure their study time around their job and other commitments.

What kind of job roles can I pursue after graduating?

Graduates typically move into roles such as Digital Marketing Manager, Technology Project Manager, Online Operations Manager, E-commerce Director, and other leadership positions across digitally driven organizations.

A Program Built for the Digital-First Business Era

The line between "digital business" and "business" is disappearing. Companies that once treated their website as a side project now run entire operations through it; departments that once had nothing to do with technology now depend on data, automation, and digital tools every single day. Leading in this environment requires more than technical fluency or business acumen alone — it requires both, integrated into a single way of thinking.

The MBA + Master in Digital Business was built for exactly that kind of leader. It doesn't ask students to choose between mastering digital tools and mastering business strategy — it develops both in parallel, so graduates can step into a digital transformation initiative, an e-commerce operation, or a technology-driven business unit with equal confidence. For professionals evaluating their next step, whether that's a promotion into a more digitally focused leadership role, a pivot from a technical position into business strategy, or simply staying competitive in a job market that increasingly expects digital fluency at every level, this program offers a rare combination: an internationally accredited, dual-certified qualification, delivered entirely online, with a payment structure designed to be accessible rather than exclusionary.

Request Information

Have questions about admission requirements, tuition, or scholarships for the MBA + Master in Digital Business? Reach out to an admissions advisor to get personalized guidance on the right path for your career goals, and find out whether you qualify for one of ENEB's available scholarships.

The program is structured across 17 comprehensive sections that combine core MBA disciplines with specialized training in digital business, e-commerce, and emerging technology. Each section builds progressively, moving from foundational business skills into applied, digital-first strategy.

Section 1: Marketing

This section reframes marketing around the modern, empowered consumer. Students cover the new role of the consumer, brand building, defining the ideal customer, mapping the customer journey, and understanding the different types of marketing strategy available to a business.

Section 2: E-commerce

Students gain hands-on knowledge of running a digital storefront: online sales strategy, web store setup, mobile applications, converting leads into buyers, web analytics, user experience (UX) design, digital campaign management, mobile payment systems, and landing page optimization.

Section 3: Operations Management

Operations is where strategy meets execution. This section covers business strategy, operations management fundamentals, demand planning, product development, operating systems, process planning and management, operational planning, and the human factor in operations.

Section 4: Web Positioning

Attracting customers online requires more than a website — it requires visibility. Students study how to attract customers, organic optimization through SEO, paid optimization through SEM, sales automation, growth hacking techniques, marketing automation, and the psychology behind marketing decisions.

Section 5: Digital Transformation

Business digitalization doesn't happen in isolation — it connects to a broader ecosystem of emerging technologies. This section covers artificial intelligence, the Internet of Things (IoT), blockchain, Big Data and Business Intelligence (BI), cloud computing, industrial automation and robotics, and cybersecurity.

Section 6: Business Plan

Every strategic initiative needs a plan behind it. This section walks through defining vision, mission, and values, building a strategic plan, designing a business model, conducting strategic analysis, and monitoring the strategic plan over time.

Section 7: Project Management

This section introduces the role of the project manager, team management fundamentals, communication within project teams, and the core principles of managing a project from initiation through completion.

Section 8: Decision Making

Strong decision-making is a structured process. Students learn how to define a problem clearly, select the right criteria and techniques, develop realistic alternatives, analyze them rigorously, reach a decision, and build an action plan, reinforced through real examples of common business problems.

Section 9: Strategic People Management

This module covers strategic management in human resources, strategic communication, organizational culture, business ethics, and labor flexibility.

Section 10: Accounting Management

A solid grasp of financial statements is essential for any MBA graduate. This section covers the balance sheet, the profit and loss statement, cash flow statements, journal entries, advanced accounting concepts, and taxation.

Section 11: Management Accounting

Beyond standard accounting, students learn how accounting supports strategic decision-making: cost accounting, management accounts, working capital, and net financial debt.

Section 12: Agile Methodologies

Modern organizations move fast, and this section prepares students to move with them. Topics include product management, the Lean Startup methodology, and agile management practices that are now standard across digital-first companies.

Section 13: Marketing Analytics

This section focuses on optimizing digital presence: how to optimize a website, manage web traffic, understand affiliate marketing and how to measure it, and how to use Google Data Studio for reporting.

Section 14: Digital Business

The core section of the program, dedicated entirely to how digital businesses actually operate: e-commerce and its operations, e-procurement, the operational management of e-commerce (e-fulfillment), marketplaces, last-mile delivery, exponential structures, and the broader concept of digital business as a strategic model.

Section 15: Big Data

This section introduces the foundations of big data: what it is, how it's used in projects, the agile methodologies that support big data initiatives, its relationship to artificial intelligence, and real industry use cases.

Section 16: Data Management

Students cover open data, the principles of effective data management, data privacy considerations, data storage strategy, and how to build a broader data strategy that supports business goals.

Section 17: Fintech and Blockchain

The program closes with a look at the digital transformation of the financial system: technology applied to fintech, blockchain fundamentals, cryptocurrency, fintech business models, startups in the financial technology space, and financial regulation.

To be eligible for this program, applicants must meet one of the following requirements:

• Hold a degree in any field (Bachelor's, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• Be a university student currently pursuing a degree or equivalent higher education studies.
• Be a professional with relevant career prospects in their current position.

If you do not meet any of the above conditions, you can still contact the school directly — the admissions department evaluates individual cases and may find an alternative pathway based on your professional experience.

Graduates of the MBA + Master in Digital Business are prepared to step into roles that sit at the intersection of business leadership and digital strategy, including:

• Digital Marketing Manager — With advanced skills in digital marketing, including social media, SEO, SEM, and content marketing, a digital marketing manager can work across industries to develop and execute digital marketing strategies that increase brand visibility and improve sales.
• Technology Project Manager — With advanced skills in information technology and technology project management, graduates can lead technology projects across a variety of industries and ensure they're delivered within the defined timeline, budget, and scope.
• Online Operations Manager — With advanced skills in operations management, particularly in the digital realm, graduates can manage day-to-day operations in e-commerce, online services, or technology companies, ensuring customer satisfaction through timely delivery of online products or services.

Beyond these three core roles, graduates are also well positioned for broader digital leadership positions — such as E-commerce Director, Chief Digital Officer, or Head of Digital Transformation — where a combination of strategic business training and hands-on digital fluency becomes a genuine differentiator.