Double Master in Sales & Marketing + Digital Business

Master in Sales Management and Marketing + Master in Digital Business | ENEB Business School

• Type: Double Master
• Duration: 12 months
• Delivery Mode: 100% Online / Distance Learning
• Credits: 72 ECTS
• Language: English
• Start Date: Chosen by the student
• Regular Fee: $3,260
• Offer Price: $1157
• Yearly Fee: $1157 for the full 12-month program
• Scholarships: Available

The Master in Sales Management and Marketing + Master in Digital Business is a Double Master program designed for professionals who want to combine advanced commercial knowledge with a practical understanding of digital business models, technology, data, e-commerce, online customer acquisition, and business transformation.

Modern companies compete in markets where customer behavior, technology, sales channels, and business models are changing quickly. Traditional marketing and sales knowledge remains important, but organizations also need professionals who understand how digital platforms, analytics, automation, marketplaces, Big Data, cloud systems, artificial intelligence, blockchain, and online operations influence commercial performance.

This Double Master brings these areas together in one academic pathway. The Sales Management and Marketing component develops knowledge of customer behavior, brand strategy, market analysis, sales planning, marketing channels, target pricing, web positioning, marketing analytics, social media, e-commerce, and commercial distribution. The Digital Business component expands this foundation through digital transformation, project management, agile methodologies, digital operations, e-procurement, e-fulfillment, Big Data, data management, fintech, blockchain, and business innovation.

The combined structure is valuable because modern marketing and digital business are closely connected. A marketing strategy may depend on website visibility, online customer journeys, data tracking, automation, marketplaces, mobile applications, and digital payment systems. An e-commerce business needs strong commercial positioning, customer insight, user experience, fulfillment processes, data governance, and a clear digital business model. Professionals who understand both sides may be better prepared to lead commercial growth in increasingly digital environments.

The program is designed for professionals who want to manage sales and marketing teams, improve digital strategy, build online business models, understand customer data, and lead projects involving technology and business change. It may also suit entrepreneurs who want to create or improve an online business, consultants who support digital growth, and graduates who want to enter marketing, e-commerce, or digital management.

The program is delivered entirely online through ENEB Business School’s Virtual Campus. Students can access learning materials, communicate with professors and tutors, complete assessments, submit final projects, and connect with classmates without relocating. The start date is selected by the student, offering flexibility for working professionals and international learners.

The stated duration is 12 months, and the Double Master includes 72 ECTS credits. The language of study is English. According to the supplied program information, students also receive registration in ENEB’s job bank, the possibility of internships in companies, and tutorials from Monday to Sunday.

Choosing to study through ENEB, the European Business School of Barcelona, allows learners to follow a distance-learning model designed for people who need flexibility while pursuing advanced professional education. The program provides a broad view of commercial management and digital business while helping students understand how strategy, data, technology, operations, and customer experience work together.

Double Certification

Upon completing the program, eligible students can receive a double certification awarded by the European Business School of Barcelona and described in the supplied information as endorsed and certified by Universidad Isabel I.

The program includes:

1. Master in Sales Management and Marketing + Master in Digital Business
2. Diploma of Specialization in Innovation and Project Management, issued by the European Business School of Barcelona

The main qualification reflects advanced study in sales, marketing, digital business, e-commerce, customer acquisition, analytics, commercial distribution, digital transformation, Big Data, data strategy, fintech, and blockchain.

The Diploma of Specialization in Innovation and Project Management adds another professional dimension. Digital initiatives are often delivered through projects such as launching an e-commerce platform, redesigning a website, implementing marketing automation, introducing a customer-data system, developing a marketplace strategy, or creating a new digital product.

Innovation knowledge can help professionals identify opportunities and design improved business models. Project-management knowledge can help them organize objectives, responsibilities, budgets, timelines, and communication throughout implementation.

The combination of these qualifications may be useful for professionals who want to move beyond a narrow marketing or technical role. A Digital Marketing Director, E-commerce Manager, or Digital Business Consultant may need to understand commercial strategy, technology, data, operations, and project execution at the same time.

Students should confirm the latest certification and issuance conditions directly with ENEB before enrolling. Recognition may vary according to country, employer, university, immigration authority, or regulated profession. Anyone planning to use the qualification for a specific academic, legal, employment, immigration, or professional purpose should verify the relevant requirements independently.

Who Is It For?

The Master in Sales Management and Marketing + Master in Digital Business is aimed at:

• Marketing professionals who want to update their knowledge for digital environments.
• Advertising professionals who want to understand digital channels, analytics, customer journeys, and online business models.
• Sales professionals who want to connect commercial strategy with digital acquisition, e-commerce, and customer data.
• Executives and managers who need a global understanding of the company and stronger digital decision-making skills.
• Digital marketing specialists who want to develop broader management, sales, project, and business-model knowledge.
• Business professionals who want to specialize in digital sales, marketing, and digital transformation.
• Entrepreneurs who want to create, manage, or scale an online business.
• E-commerce professionals who want to improve digital operations, customer experience, analytics, fulfillment, and profitability.
• University graduates who want to focus their careers on marketing, sales, e-commerce, or digital business.
• Consultants and advisors who help companies improve online presence, sales, operations, or digital strategy.
• Commercial managers who want to understand digital distribution, online channels, and international business.
• Business development professionals who want to identify opportunities in digital markets.
• Product and project professionals who need stronger commercial and digital-business knowledge.
• Professionals in career transition who want to move into digital marketing, e-commerce, or business transformation.
• Small-business owners who want to use digital tools and data more effectively.
• Professionals working with marketplaces who need knowledge of customer acquisition, fulfillment, and digital operations.
• Finance or technology professionals who want to understand digital business models, fintech, and commercial strategy.

The program is especially relevant to learners who recognize that digital business requires more than a website or social media presence. Successful digital organizations need a clear business model, effective customer acquisition, reliable operations, suitable data systems, strong user experience, and a strategy that connects technology with commercial goals.

Program Objectives

The curriculum aims to help students:

• Develop management and leadership skills for sales and marketing teams.
• Acquire knowledge of digital marketing and its role in business strategy.
• Understand tools for managing and analyzing marketing and sales data.
• Identify and analyze sales and communication channels.
• Adapt strategies to different channels and audiences.
• Develop integrated marketing plans combining traditional and digital methods.
• Understand market and social trends.
• Adapt business strategies to changes in the environment.
• Improve strategic decision-making.
• Develop change-management capabilities.
• Strengthen negotiation and persuasion skills.
• Develop project-management skills.
• Improve networking and communication.
• Understand SEO, SEM, marketing automation, and growth strategies.
• Learn how e-commerce operations work.
• Understand marketplaces, e-procurement, e-fulfillment, and last-mile delivery.
• Develop knowledge of Big Data and AI applications.
• Understand data privacy, storage, management, and strategy.
• Learn the fundamentals of fintech and blockchain.
• Understand digital business models and startups.
• Develop awareness of international trade and commercial distribution.
• Improve customer acquisition and loyalty strategies.
• Connect marketing performance with digital operations.
• Build a strategic understanding of digital transformation.
• Strengthen the ability to lead multidisciplinary digital projects.

By completing the program, students should be better prepared to understand how sales, marketing, technology, data, customer experience, and operations contribute to digital business performance.

Distance Learning Methodology

The Double Master is delivered entirely online to help students balance study with professional and personal responsibilities.

All educational content is accessed through ENEB’s Virtual Campus. Students can study from different locations, organize their learning around their availability, communicate with professors, and complete all assessments remotely.

After enrollment, students receive access to academic resources, discussion forums, communication channels, executive training in English, and the wider ENEB Campus community.

The online format may be especially useful to professionals who already work in marketing, sales, e-commerce, consulting, technology, or entrepreneurship. These roles may involve changing priorities, campaigns, customer responsibilities, and digital projects.

The student-selected start date creates additional flexibility. However, successful completion still requires planning, consistent study, and regular progress across the program.

Evaluation

Self-assessments are available through the Virtual Campus to help students consolidate their knowledge. These self-assessments are voluntary and do not count toward the final grade.

To pass all subjects, students must submit a final project for each course. Once tutors evaluate the work, the grade becomes available through the Virtual Campus. Students also receive a detailed evaluation document by email.

Tutors assess:

1. Presentation — including design, visual quality, and spelling.
2. Development — including complexity, logic, and coherence.
3. Added value — including depth and professional contribution.

This project-based approach allows students to analyze commercial and digital-business situations, organize recommendations, and present structured conclusions.

Grants & Scholarships

ENEB states that scholarship places are limited and granted in order of enrollment.

Direct Scholarship

Available without requirements or administrative procedures during each enrollment period.

Academic Excellence Scholarship

Designed for students whose academic and professional qualifications demonstrate excellence.

Entrepreneurial Talent Scholarship

Intended for entrepreneurs who want to apply the program to their careers or businesses.

Women and Equality Scholarship

Designed for female candidates who want to grow professionally and achieve a higher level of education.

Management Scholarship

Intended for professionals whose responsibilities require continuous growth and development.

Corporate Scholarship

Designed for professionals who want to strengthen their careers and compete for more senior positions.

Scholarship for Self-Employed Professionals

Intended for independent professionals who want to deepen their knowledge or grow their businesses.

SMEs Scholarship

Designed for entrepreneurs who want to contribute more effectively to the growth of their companies.

Scholarship for the Unemployed

Intended for people pursuing further study to improve their ability to re-enter the employment market.

Geographical Mobility Scholarship

Designed for applicants who want to study from anywhere and develop a global view of business.

Applicants should confirm the current eligibility rules, award amounts, evidence requirements, and whether scholarships can be combined with the promotional price.

Why This Program Stands Out

The Double Master combines commercial expertise with digital-business knowledge.

Traditional marketing programs may focus mainly on campaigns, branding, and customers. Digital-business programs may focus on technology, platforms, and online operations. This program connects both.

Students study marketing strategy, SEO, SEM, analytics, e-commerce, social media, and commercial distribution. They also study digital transformation, project management, agile methods, Big Data, data management, fintech, blockchain, and digital business operations.

Key features include:

• Two complementary master’s specializations
• 72 ECTS credits
• 12-month duration
• Fully online delivery
• Student-selected start date
• English-language study
• Remote assessments and final projects
• Strategic marketing and web positioning
• Marketing analytics and affiliate measurement
• E-commerce and social media
• Commercial distribution and international trade
• Digital transformation
• Project management and agile methodologies
• Digital business operations
• Big Data and AI
• Data management and privacy
• Fintech and blockchain
• Innovation and project-management specialization
• Job-bank registration
• Possibility of internships
• Tutorials from Monday to Sunday
• Scholarships and flexible payment options

The program may help marketing professionals understand digital operations and help digital specialists develop stronger commercial strategy. It may also support entrepreneurs who need to combine customer acquisition, e-commerce, data, technology, and business planning.

Frequently Asked Questions

What is the Double Master in Sales & Marketing + Digital Business?

It combines the Master in Sales Management and Marketing with the Master in Digital Business in one online program.

How long does the program take?

The stated duration is 12 months.

How many ECTS credits are included?

The program includes 72 ECTS credits.

Is the program fully online?

Yes. Learning content, assessments, final projects, and tutor communication are delivered online.

What language is used?

The stated language is English.

When can I start?

The student chooses the start date.

What is the offer price?

The regular fee is $3,260, and the offer price is $1157.

Are scholarships available?

Yes. ENEB lists several scholarship categories, subject to availability and current eligibility conditions.

Do I need a degree in marketing or digital business?

No specific degree in those subjects is listed. Degree holders in any field, current university students, and eligible professionals may apply.

What qualifications can I receive?

The supplied information lists the combined Double Master qualification and a Diploma of Specialization in Innovation and Project Management.

Does the program include SEO and SEM?

Yes. Both are included in the Web Positioning section.

Does it include marketing analytics?

Yes. Website optimization, web traffic, affiliate measurement, and Google Data Studio are listed.

Is e-commerce included?

Yes. The syllabus includes online sales, web stores, analytics, user experience, digital campaigns, payments, and landing pages.

Does the program include social media strategy?

Yes. Social media planning, tools, audience listening, and social selling are included.

Does it cover Big Data and AI?

Yes. Big Data, AI, and industry use cases are included.

Is fintech and blockchain part of the syllabus?

Yes. The final section covers fintech, blockchain, crypto, business models, startups, and financial regulation.

How are students evaluated?

Students submit final projects, which are assessed for presentation, development, coherence, and added value.

Do self-assessments count toward the final grade?

No. They are voluntary and do not count toward the final grade.

Can I work while studying?

The online format is designed to support flexible study, but students must still organize their time consistently.

Is career support included?

The supplied information mentions registration in ENEB’s job bank and the possibility of internships.

What career paths may be relevant?

Relevant roles include Digital Marketing Director, Digital Marketing Consultant, E-commerce Manager, Digital Business Manager, Growth Marketing Manager, and Digital Transformation Consultant.

A Double Master for Commercial and Digital Growth

Businesses increasingly depend on digital channels, data, online customer experiences, and technology-enabled operations. At the same time, they still need strong sales, marketing, positioning, and customer strategy.

The Double Master in Sales & Marketing + Digital Business brings these areas together.

The commercial side develops marketing, sales, branding, analytics, social media, and distribution knowledge. The digital-business side develops e-commerce operations, Big Data, data management, fintech, blockchain, digital transformation, and agile project knowledge.

For marketing professionals, the program can strengthen understanding of digital operations and business models. For digital specialists, it can improve commercial strategy and customer focus. For entrepreneurs, it can support the design of a more complete online business.

The program is delivered fully online, allowing students to study without relocating. Before enrolling, applicants should confirm current tuition, scholarships, documents, certification conditions, and recognition requirements.

Request Information

Request information to confirm:

• Admission eligibility
• Required documents
• Availability of the $1157 offer
• Scholarship options
• Payment conditions
• Tuition inclusions
• Certification details
• Virtual Campus access
• Tutor support
• Job-bank and internship availability
• Any additional administrative requirements

The Master in Sales Management and Marketing + Master in Digital Business is made up of the following syllabus:

Section 1: Marketing

• Topic 1. New role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

Section 2: Marketing Strategy

• Topic 1. Marketing strategy
• Topic 2. The key to marketing
• Topic 3. Market analysis
• Topic 4. Advanced marketing strategy
• Topic 5. Action plan
• Topic 6. Marketing channels
• Topic 7. Target price

Section 3: Web Positioning

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

Section 4: Marketing Analytics

• Topic 1. How to optimize your website
• Topic 2. Web traffic management
• Topic 3. Affiliate marketing and its measurement
• Topic 4. Google Data Studio

Section 5: E-commerce

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

Section 6: Social Media Strategy

• Topic 1. Social networks
• Topic 2. Social Media Action Plan
• Topic 3. Social media strategy
• Topic 4. Tools
• Topic 5. Listening to your audience
• Topic 6. Generate sales with your networks

Section 7: Commercial Distribution

• Topic 1. Commercial Channels
• Topic 2. Commercial distribution and competition law
• Topic 3. Trade policy and regulations
• Topic 4. International trade
• Topic 5. Foreign trade
• Topic 6. Incoterms Management
• Topic 7. Internationalization of companies

Section 8: Digital Transformation

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

Section 9: Project Management

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

Section 10: Agile Methodologies

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

Section 11: Business Plan

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

Section 12: Digital Business

• Topic 1. E-commerce and its operations
• Topic 2. e-procurement: e-procurement
• Topic 3. Operational management of e-commerce: e-fulfillment
• Topic 4. Marketplaces
• Topic 5. The last mile
• Topic 6. Exponential structures
• Topic 7. Digital business

Section 13: Big Data

• Topic 1. Introduction to big data
• Topic 2. Big data in projects
• Topic 3. Agile methodologies
• Topic 4. Artificial Intelligence
• Topic 5. Use cases in industry

Section 14: Data Management

• Topic 1. Open data
• Topic 2. Data management
• Topic 3. Data privacy
• Topic 4. Data storage
• Topic 5. Strategy and data

Section 15: Fintech and Blockchain

• Topic 1. Introduction to the digital transformation of the financial system.
• Topic 2. Technology applied to fintech
• Topic 3. Blockchain
• Topic 4. Crypto
• Topic 5. Business models
• Topic 6. Startup
• Topic 7. Financial regulation

Applicants must meet at least one of the following requirements:

• Hold a degree in any field, including a Bachelor’s degree, Architecture qualification, Higher or Technical Engineering qualification, Licentiate, Diploma, or equivalent.
• Be a university student currently pursuing a degree or equivalent higher education studies.
• Be a professional with career prospects in a current position.

Applicants who do not meet one of these conditions may contact ENEB so the admissions department can evaluate their individual case.

A previous degree specifically in marketing, sales, digital business, e-commerce, or technology is not listed as a requirement. Applicants from different academic and professional backgrounds may therefore be considered through the appropriate admission route.

Prospective students should confirm that they can dedicate enough time to a 12-month online Double Master. They should also verify whether the qualification meets any specific academic, employment, immigration, or professional-recognition requirements that apply to their goals.

Digital Marketing Director

A Digital Marketing Director designs and executes the organization’s online marketing strategy.

The role may involve SEO, SEM, social media, analytics, marketing automation, customer acquisition, digital campaigns, brand positioning, and coordination of marketing teams.

The program supports this profile through marketing strategy, web positioning, analytics, e-commerce, social media, project management, and digital transformation.

A Digital Marketing Director may also need to communicate with sales, technology, finance, and senior management. The wider digital-business modules can help professionals understand these cross-functional relationships.

Digital Marketing Consultant

A Digital Marketing Consultant works with organizations to improve online visibility, customer acquisition, digital channels, and commercial performance.

Consultants may review website strategy, SEO, paid advertising, analytics, marketing automation, e-commerce, social media, data use, and digital business models.

The program supports this role through its combination of marketing, project management, analytics, digital transformation, Big Data, data management, and business planning.

E-commerce Manager

An E-commerce Manager is responsible for the company’s online store and works to improve profitability, user experience, product presentation, online conversion, customer service, and digital operations.

The curriculum supports this profile through e-commerce, web analytics, mobile payments, landing pages, e-fulfillment, marketplaces, last-mile delivery, marketing strategy, and data management.

Additional Career Directions

Graduates may also pursue roles such as:

• Sales Director
• Marketing Director
• Digital Business Manager
• E-commerce Director
• Growth Marketing Manager
• Digital Strategy Manager
• Business Development Manager
• Commercial Manager
• SEO Manager
• SEM Manager
• Marketing Analytics Specialist
• Social Media Manager
• Affiliate Marketing Manager
• Marketplace Manager
• Customer Acquisition Manager
• Digital Transformation Consultant
• Product Marketing Manager
• CRM Manager
• Online Sales Manager
• Digital Project Manager
• Data-Driven Marketing Specialist
• Fintech Marketing Manager
• Startup Business Manager
• Digital Operations Manager
• International E-commerce Manager
• Marketing Automation Specialist
• Brand Manager
• Entrepreneur

Career outcomes depend on previous experience, sector knowledge, language ability, local market conditions, and employer requirements. Completion does not guarantee a particular role, promotion, or salary.

Skills Graduates May Develop

The program is designed to support skills in:

• Strategic marketing
• Sales management
• Digital marketing
• SEO and SEM
• Marketing automation
• Growth strategy
• Marketing analytics
• Affiliate marketing measurement
• E-commerce
• User experience awareness
• Digital campaigns
• Social media strategy
• Commercial distribution
• International trade
• Digital transformation
• Project management
• Agile methodologies
• Business planning
• E-procurement
• E-fulfillment
• Marketplace management
• Big Data awareness
• AI applications
• Data privacy and management
• Fintech and blockchain fundamentals
• Startup and digital business models
• Strategic decision-making
• Leadership and communication