MBA + Master in Sales Management and Marketing

MBA – Master of Business Administration + Master in Sales Management and Marketing | ENEB Business School

• Type: MBA + Master (Dual Degree)
• Duration: 12 months
• Delivery Mode: 100% Online / Distance Learning
• Credits: 72 ECTS
• Language: English
• Start Date: Chosen by the student
• Regular Fee: $3,260
• Offer Price: $1095
• Yearly Fee: $1095 for the full 12-month program
• Scholarships: Available

The MBA – Master of Business Administration + Master in Sales Management and Marketing is a dual online program designed for professionals who want to strengthen their overall business-management abilities while developing focused expertise in marketing, sales, commercial strategy, digital channels, market analysis, branding, customer acquisition, and revenue-oriented leadership.

Businesses need more than attractive products or services to grow. They need a clear understanding of customers, a competitive value proposition, effective marketing channels, a capable sales team, and a commercial strategy that converts market opportunities into sustainable revenue. Marketing helps an organization identify and communicate value, while sales management turns that value into customer relationships and commercial results. When these functions are aligned with the wider business strategy, they can support stronger positioning, more efficient customer acquisition, improved retention, and better decision-making.

This program connects those commercial disciplines with the broader management foundation of an MBA. Students study major business areas including marketing, e-commerce, talent management, operations, digital transformation, strategic planning, project management, decision-making, human resources, accounting, and management accounting. They then develop more specialized knowledge in marketing strategy, marketing analytics, social media strategy, commercial distribution, and agile methodologies.

The combined structure is important because marketing and sales decisions do not operate independently. A campaign affects demand and operations. A pricing strategy influences positioning and profitability. A new distribution channel may require legal, logistical, and financial planning. A sales target must be supported by people, processes, technology, and customer insight. Professionals who understand these relationships may be better prepared to design realistic commercial strategies and lead cross-functional teams.

The program is delivered entirely online through ENEB Business School’s Virtual Campus. Students can access learning resources, communicate with professors and tutors, complete assessments, submit final projects, and participate in the wider online learning environment without relocating. The start date is selected by the student, which offers flexibility for working professionals and international learners who may not be able to follow a fixed academic intake.

The stated duration is 12 months, and the program carries 72 ECTS credits. The language of study is English. According to the supplied program information, the dual program also includes registration in ENEB’s job bank, the possibility of internships in companies, and tutorials from Monday to Sunday.

Choosing to study through ENEB, the European Business School of Barcelona, allows students to pursue business and commercial training through a distance-learning model. The program is intended to provide a strategic and global understanding of business management while developing practical knowledge in sales and marketing.

The program may be relevant to university graduates, current marketing and sales professionals, business professionals, entrepreneurs, commercial managers, digital marketers, and individuals seeking a career transition into business development, sales, or marketing. It can also support professionals who already manage customer relationships, campaigns, teams, products, brands, or distribution channels and want a more structured management perspective.

Double Certification

Upon completing the program, eligible students can receive a double certification awarded by the European Business School of Barcelona and described in the supplied information as endorsed and certified by Universidad Isabel I.

The two qualifications are:

1. MBA – Master of Business Administration + Master in Sales Management and Marketing
2. Diploma of Specialization in Innovation and Project Management, issued by the European Business School of Barcelona

The principal qualification reflects the combined study of general business administration and specialized sales and marketing management. It is intended to demonstrate that the graduate has completed training in business strategy, financial management, operations, leadership, marketing planning, digital channels, sales management, customer analysis, and commercial distribution.

The Diploma of Specialization in Innovation and Project Management adds competencies that are relevant to modern commercial work. Marketing and sales teams regularly manage projects involving product launches, market-entry initiatives, campaign implementation, customer-relationship systems, website improvements, social media programs, sales-process redesign, or distribution expansion.

Innovation skills can help professionals identify new opportunities, develop improved customer experiences, and respond to changing markets. Project-management abilities can support the planning, coordination, communication, resource control, and implementation required to move commercial ideas into action.

This combination may be especially useful for professionals who want to progress beyond a specialist role and contribute to broader organizational leadership. A Marketing Director or Commercial Manager must often coordinate several departments, manage budgets, guide teams, and evaluate projects as well as understand customers and markets.

Students should confirm the current certification and issuance terms directly with ENEB before enrolling. Recognition may vary according to the country, employer, university, immigration authority, or regulated profession involved. Anyone planning to use the qualification for a specific academic, legal, employment, immigration, or professional purpose should verify the applicable requirements independently.

Who Is It For?

The MBA + Master in Sales Management and Marketing is aimed at learners from several academic and professional backgrounds.

• University graduates who want to acquire advanced skills in business administration, marketing, commercial management, and sales strategy.
• Marketing professionals who want to update their knowledge of digital channels, market analysis, branding, social media, web positioning, and strategic planning.
• Sales professionals who want to strengthen their ability to lead teams, set objectives, improve customer management, and understand the wider business environment.
• Business professionals who need leadership, strategy, team-management, and decision-making skills with a strong commercial focus.
• Entrepreneurs and business owners who want to improve their ability to attract customers, build brands, manage sales, select channels, and grow their businesses.
• Commercial managers who want to connect distribution, sales planning, international trade, pricing, and marketing strategy.
• Digital marketing professionals who want to add broader management, accounting, operations, and leadership knowledge to their technical experience.
• Social media professionals who want to understand how content, audience listening, sales generation, and channel strategy support business objectives.
• Business development professionals who want to improve market analysis, customer acquisition, negotiation, and strategic planning.
• Brand managers who want to strengthen their understanding of market positioning, digital channels, finance, operations, and project management.
• E-commerce professionals who need knowledge of online sales, web analytics, user experience, mobile payments, digital campaigns, and customer conversion.
• Professionals in career transition who want to move into marketing, sales, commercial management, or wider business leadership.
• Managers from other departments who need a better understanding of how sales and marketing contribute to business performance.
• Consultants and advisors who want to support organizations with marketing strategy, commercial planning, digital growth, or sales-process improvement.
• Professionals seeking management progression who want to prepare for positions involving teams, budgets, strategy, and cross-functional decision-making.

The program is designed to support both specialist and general-management ambitions. A learner may use it to deepen an existing sales or marketing career, or to build commercial knowledge as part of a broader management role.

Across all these profiles, the common need is the ability to understand the market and convert insight into action. Professionals must identify customer needs, select the right channels, communicate value, organize teams, measure performance, and make decisions that support revenue and long-term business goals.

Program Objectives

The curriculum aims to help students develop a strategic understanding of business while building practical knowledge in sales, marketing, digital channels, customer management, and commercial leadership.

The program objectives include:

• Develop skills in business administration and in the areas of marketing and sales.
• Build a global and strategic understanding of business management.
• Strengthen business decision-making capabilities.
• Prepare leaders who can guide teams and organizations.
• Acquire knowledge and tools for strategic marketing planning.
• Develop sales-planning and sales-management capabilities.
• Learn market-analysis and measurement techniques.
• Understand brand creation, positioning, and management.
• Develop skills in sales management and customer service.
• Understand digital marketing tools and techniques.
• Learn how social media can support audience engagement and sales.
• Build critical-thinking skills for complex business environments.
• Improve the ability to solve commercial and organizational problems.
• Understand e-commerce, web analytics, and digital customer journeys.
• Connect marketing and sales decisions with operations and finance.
• Develop knowledge of commercial distribution and international trade.
• Build awareness of SEO, SEM, marketing automation, and growth methods.
• Understand how data can be used to review marketing performance.
• Improve leadership, communication, and team-management skills.
• Develop project-management capabilities for campaigns, launches, and commercial initiatives.

By completing the program, students should be better prepared to view marketing and sales as connected parts of the business. A successful commercial strategy depends on customer insight, brand clarity, suitable distribution, effective people management, financial awareness, operational readiness, and consistent measurement.

Distance Learning Methodology

The MBA + Master’s program is delivered entirely online to help students balance academic study with professional and personal responsibilities.

All educational content is accessed through ENEB’s Virtual Campus. This platform serves as the main learning environment and allows students to study from different locations and manage their learning schedule according to their availability.

Assessments and final projects are also completed remotely, so students do not need to relocate or attend a physical campus.

After enrollment, students gain access to academic resources and communication channels with other students and professors. The supplied information also mentions discussion forums, executive training in English, and the opportunity to connect with classmates through the ENEB Campus.

The online model may be especially useful for marketing and sales professionals, whose work may involve campaigns, targets, travel, customer meetings, or changing schedules. The ability to choose a start date provides additional flexibility.

However, distance learning still requires organization and consistency. Students should create a realistic study routine, work steadily through the 17 sections, complete required projects, and review tutor feedback.

Evaluation

Self-assessments are available through the Virtual Campus to help students consolidate their learning.

These self-assessments are voluntary and do not count toward the final grade. Their purpose is to help learners review the knowledge acquired during each section and identify areas requiring further study.

To pass all subjects, students must submit a final project for each course. After the tutor team evaluates the project, the grade becomes available through the Virtual Campus.

Students also receive a detailed document by email explaining the evaluation of the case study.

The supplied information identifies three main assessment areas:

1. Presentation — including exercise design, visual quality, and spelling.
2. Development — including the complexity of the work, logic, and coherence of the results.
3. Added value — including the depth and professional contribution shown in the analysis and development of the proposed case.

This project-based approach can be relevant to sales and marketing education because students may need to analyze customers, markets, commercial problems, campaign performance, or strategic alternatives and present clear recommendations.

Grants & Scholarships

ENEB states that it maintains a scholarship system for Master’s and Postgraduate students because education should be accessible to more learners.

Scholarship places are limited and are granted in order of enrollment.

Direct Scholarship

The Direct Scholarship is described as available without requirements or administrative procedures during each enrollment period.

Applicants should confirm whether the displayed promotional price already includes this scholarship.

Academic Excellence Scholarship

This scholarship is intended for students whose academic and professional qualifications demonstrate a profile of excellence.

The exact criteria and required evidence are not included in the supplied information, so applicants should request the current conditions directly from admissions.

Entrepreneurial Talent Scholarship

The Entrepreneurial Talent Scholarship is designed for entrepreneurs who want to complete a Master’s or Postgraduate program and apply the learning to their professional careers or businesses.

This scholarship may be relevant to founders who want to improve customer acquisition, commercial strategy, sales management, brand development, or digital marketing.

Women and Equality Scholarship

This scholarship is intended for female candidates who want to grow professionally and achieve a higher level of education.

It reflects ENEB’s stated commitment to gender equality and women’s integration into the workforce.

Management Scholarship

The Management Scholarship supports professionals whose positions of responsibility require continuous development.

Corporate Scholarship

This scholarship is intended for professionals who want to strengthen their careers and compete for more senior positions.

Scholarship for Self-Employed Professionals

This category supports independent professionals who want to deepen their sector knowledge or develop skills that may help them grow their businesses.

SMEs Scholarship

The SMEs Scholarship is designed for entrepreneurs who want to increase their knowledge and contribute to the growth of their companies.

Scholarship for the Unemployed

This scholarship supports individuals who want to continue their studies to improve their ability to re-enter the employment market.

Geographical Mobility Scholarship

The Geographical Mobility Scholarship is intended for applicants who want to study from anywhere in the world and develop a global view of business.

Applicants should confirm current availability, eligibility rules, award amounts, required documents, and whether scholarships can be combined with the displayed promotional offer.

Why This Program Stands Out

Many marketing programs focus mainly on campaigns, communication, or digital tools. Sales courses may concentrate on targets, negotiation, and customer relationships. Traditional MBA programs offer broad business knowledge but may provide limited specialized attention to modern commercial channels and marketing measurement.

The MBA + Master in Sales Management and Marketing brings these areas together.

Students develop a general management foundation through operations, people management, finance, strategy, decision-making, project management, and digital transformation. They also study specialized commercial topics such as marketing strategy, analytics, social media, web positioning, target pricing, affiliate measurement, and international distribution.

Several features distinguish the program:

• A combined MBA and Sales Management and Marketing pathway
• 72 ECTS credits
• A stated duration of 12 months
• 100% online delivery
• A student-selected start date
• English-language study
• Remote assessments and final projects
• Marketing and customer-journey education
• E-commerce and digital campaigns
• SEO, SEM, growth hacking, and automation
• Advanced marketing strategy
• Website optimization and traffic management
• Affiliate marketing measurement
• Social media action planning
• Audience listening and social selling
• Commercial distribution and international trade
• Incoterms management
• Agile methodologies and Lean Startup
• Accounting and management accounting
• A Diploma of Specialization in Innovation and Project Management
• Registration in ENEB’s job bank
• The stated possibility of internships
• Tutorials from Monday to Sunday
• Scholarship and payment options

The curriculum can help learners understand marketing and sales as connected business functions. Marketing creates awareness, positioning, and demand, while sales converts opportunities into commercial relationships. Both functions need customer insight, suitable processes, capable teams, financial control, and effective measurement.

For existing marketing or sales professionals, the program may support movement into leadership roles. For graduates, it can provide a structured pathway into commercial work. For entrepreneurs, it offers tools for building brands, reaching customers, managing sales, and selecting channels. For professionals changing careers, it provides exposure to both the strategic and practical sides of marketing and sales.

The online format provides flexibility, but students should still prepare for regular study and final-project work. Completing the 12-month program requires consistent time management and active participation in the learning process.

Frequently Asked Questions

What is the MBA + Master in Sales Management and Marketing?

It is a dual online program combining business administration with specialized learning in sales, marketing strategy, digital marketing, analytics, social media, branding, and commercial distribution.

How long does the program take?

The stated duration is 12 months.

How many ECTS credits does the program include?

The program includes 72 ECTS credits.

Is the program fully online?

Yes. Educational content, assessments, final projects, and tutor communication are delivered through ENEB’s Virtual Campus.

What language is the program taught in?

The stated language is English.

When can I start?

The start date is chosen by the student.

What is the current tuition fee?

The regular fee supplied for this article is $3,260, and the offer price is $1095. Applicants should confirm the current price before payment.

Are scholarships available?

Yes. ENEB lists Direct, Academic Excellence, Entrepreneurial Talent, Women and Equality, Management, Corporate, Self-Employed Professionals, SMEs, Unemployed, and Geographical Mobility scholarships.

Do I need a marketing or sales degree to apply?

A sales- or marketing-specific degree is not listed as a requirement. Degree holders in any field, current university students, and professionals with career prospects may be eligible.

What qualifications can I receive?

The supplied information lists the MBA – Master of Business Administration + Master in Sales Management and Marketing and a Diploma of Specialization in Innovation and Project Management.

Does the curriculum include digital marketing?

Yes. The program covers e-commerce, web analytics, SEO, SEM, digital campaigns, marketing automation, social media, and website optimization.

Does the program include sales management?

Yes. Sales planning, commercial strategy, customer service, channels, distribution, team management, and sales leadership are part of the program’s objectives and curriculum.

Does the program include marketing analytics?

Yes. The specialized analytics section includes website optimization, web-traffic management, affiliate marketing measurement, and Google Data Studio.

Does it include social media strategy?

Yes. Students study social networks, action planning, strategy, tools, audience listening, and sales generation through social channels.

How are students evaluated?

Students submit a final project for each course. Tutors assess presentation, development, logic, coherence, and added value.

Do self-assessments count toward the final grade?

No. The supplied information states that self-assessments are voluntary and do not count toward the final grade.

Can I work while studying?

The online format is designed to help students balance professional, personal, and academic responsibilities. Students still need to organize their time consistently.

Does the program include career support?

The supplied information mentions registration in ENEB’s job bank and the possibility of internships in companies. Applicants should confirm the current terms.

What careers may be relevant after graduation?

Relevant roles may include Marketing Director, Commercial Manager, Sales Director, Marketing Manager, Sales Manager, Digital Marketing Manager, Brand Manager, Business Development Manager, and related positions.

A Program Built for Commercial Leadership

Businesses compete for attention, trust, customers, and long-term commercial relationships. To succeed, they need professionals who can understand markets, communicate value, organize sales activity, select effective channels, and measure performance.

Marketing and sales are closely connected, but they require different strengths. Marketing identifies opportunities, develops positioning, and creates demand. Sales builds direct customer relationships and converts opportunities into revenue. Commercial leadership brings these functions together and aligns them with wider business goals.

The MBA + Master in Sales Management and Marketing is designed around this combined perspective.

The MBA foundation provides knowledge of business planning, operations, finance, people, projects, technology, and decision-making. The specialized curriculum then develops marketing strategy, analytics, digital visibility, social media, commercial distribution, and agile management.

This structure may help students understand not only how to run a campaign or lead a sales team, but how those activities influence profitability, customer experience, operations, and long-term strategy.

For an existing marketing professional, the program may add leadership, finance, and sales knowledge. For a sales professional, it can provide a deeper understanding of branding, digital channels, customer journeys, and market analysis. For an entrepreneur, it can support the development of a more coordinated growth strategy. For a graduate or career changer, it offers a structured introduction to commercial management.

The program is delivered entirely online, allowing students to study without relocating. The student-selected start date offers further flexibility, while the Virtual Campus provides access to academic resources, assessments, final projects, professors, tutors, and other students.

Applicants should confirm current tuition, scholarships, payment options, admission documents, certification terms, and recognition requirements before enrolling.

With these details verified, the program can be evaluated as a potential pathway toward marketing leadership, sales management, commercial strategy, digital marketing, business development, brand management, or entrepreneurship.

Request Information

Have questions about admission, tuition, scholarships, certification, payment options, or the online study process for the MBA + Master in Sales Management and Marketing?

Request information before applying so you can confirm the current program conditions and determine whether the curriculum aligns with your career goals.

An admissions inquiry can help you clarify:

• Whether you meet the admission criteria
• Which documents are currently required
• Whether the $1095 offer is still available
• Which scholarship categories may apply to you
• How the payment and installment options work
• Whether an upfront-payment discount applies
• What is included in tuition
• How the double certification is issued
• How the Virtual Campus operates
• What tutor support is available
• Whether job-bank and internship opportunities are currently available
• Whether any additional administrative requirements apply

The MBA + Master in Sales Management and Marketing is organized into 17 sections. The curriculum combines core MBA subjects with specialized learning in marketing strategy, marketing analytics, social media, commercial distribution, and agile management.

The first part establishes a broad business foundation. Students study marketing, e-commerce, talent management, operations, web positioning, digital transformation, business planning, project management, decision-making, strategic people management, accounting, and management accounting.

The later sections provide more specialized commercial knowledge. Students explore advanced marketing strategy, website optimization, affiliate marketing measurement, social media action planning, sales generation through social networks, commercial channels, international trade, Incoterms, and agile methodologies.

Together, these areas are intended to prepare professionals who can understand customers, lead commercial teams, evaluate business performance, and design coordinated sales and marketing strategies.

Section 1: Marketing

The Marketing section introduces the changing role of the consumer, brand management, the ideal customer, the customer journey, and different types of marketing.

Modern consumers have access to more information, more alternatives, and more ways to communicate their experiences. Businesses must therefore understand what customers value, how they compare options, and what influences their decisions.

Brand knowledge helps students consider how an organization builds recognition and communicates a consistent promise. Defining the ideal customer helps focus marketing resources, while mapping the customer journey can reveal important interactions from first awareness to purchase and ongoing loyalty.

Topics include:

1. New role of the consumer
2. The brand
3. The ideal customer
4. The customer journey
5. Types of marketing

Section 2: E-commerce

The E-commerce section covers online sales, web stores, mobile applications, lead conversion, web analytics, user experience, digital campaigns, mobile payments, and landing pages.

These topics are directly relevant to businesses that sell through digital channels. Students can explore how potential customers move from interest to purchase and how website design, payment options, analytics, and campaigns influence that process.

For sales and marketing managers, e-commerce knowledge helps connect promotion with the actual buying experience. A successful campaign may generate traffic, but the website and sales process must still help the customer complete the transaction.

Topics include:

1. Online sales
2. Web store
3. Mobile applications
4. From interested lead to buyer
5. Web analytics
6. User experience
7. Digital campaigns
8. Mobile payment
9. Landing page

Section 3: Talent Management

Talent Management examines personnel selection, team planning, evaluation, performance management, training, personnel metrics, and management models.

Sales and marketing results depend on capable people. Commercial leaders may need to recruit account managers, digital specialists, sales representatives, content professionals, analysts, or customer-service employees.

This section supports a broader understanding of how teams are selected, developed, measured, and managed. It can also help students connect employee capability with customer experience and commercial performance.

Topics include:

1. Personnel selection
2. Team planning and evaluation
3. Performance and performance management
4. Personnel training
5. Personnel metrics
6. Management models

Section 4: Operations Management

Operations Management covers business strategy, demand, product development, operating systems, process planning, operational planning, and the human factor.

Marketing and sales activities create expectations that operations must be able to fulfill. A successful promotion can increase demand, but the organization must have the capacity, processes, and people to deliver the promised product or service.

Understanding operations can help commercial professionals create strategies that are realistic and aligned with business capabilities. It can also improve cooperation between sales, marketing, production, logistics, and customer-service teams.

Topics include:

1. Business strategy
2. Operations management
3. Demand
4. Product development
5. Operating systems
6. Process planning and management
7. Operational planning
8. The human factor in operations management

Section 5: Web Positioning

The Web Positioning section covers customer attraction, SEO, SEM, sales automation, growth hacking, marketing automation, and marketing psychology.

SEO can help an organization improve organic search visibility, while SEM uses paid promotion to reach potential customers. Sales automation and marketing automation can make communication and lead management more consistent.

Growth hacking introduces experimentation and rapid testing, while marketing psychology helps students consider the behavioral factors that may influence customer decisions.

Topics include:

1. How to attract customers
2. SEO: Organic optimization
3. SEM: Payment optimization
4. Automating sales
5. Growth hacking
6. Marketing automation
7. Psychology in marketing

Section 6: Digital Transformation

Digital Transformation introduces business digitalization, artificial intelligence, the Internet of Things, blockchain, Big Data, Business Intelligence, cloud computing, industrial automation, robotics, and cybersecurity.

These technologies influence how businesses understand customers, automate processes, manage data, communicate, and deliver services. Sales and marketing professionals may work with AI-supported analysis, cloud-based customer systems, marketing automation, and Business Intelligence dashboards.

The section gives learners a broad understanding of technologies that can shape commercial strategy and organizational change.

Topics include:

1. Business digitalization
2. Artificial Intelligence (AI)
3. The Internet of Things (IoT)
4. Blockchain
5. Big Data and Business Intelligence (BI)
6. Cloud computing
7. Industrial automation and robotics
8. Cybersecurity

Section 7: Business Plan

The Business Plan section examines vision, mission, values, strategic planning, business models, strategic analysis, and monitoring.

Sales and marketing strategies should support the overall direction of the organization. A business plan helps define the market, value proposition, revenue approach, competitive position, and priorities.

This section can help students connect commercial action plans with wider strategic objectives and monitor whether implementation is producing the expected results.

Topics include:

1. Vision, mission and values
2. Strategic plan
3. Business model
4. Strategic analysis
5. Monitoring the strategic plan

Section 8: Project Management

Project Management introduces the role of the project manager, team management, communication, and structured project delivery.

Marketing and sales teams regularly lead projects such as product launches, brand campaigns, website redesigns, CRM implementation, market research, sales-process improvements, or international expansion.

Project-management skills help professionals define objectives, coordinate teams, control timelines, and communicate with stakeholders throughout implementation.

Topics include:

1. Project management figure
2. Team management
3. Team management and communication
4. Project management

Section 9: Decision Making

Decision Making presents a structured process for defining problems, selecting criteria, developing alternatives, analyzing options, making decisions, and creating action plans.

Commercial managers often make decisions about pricing, customer segments, channels, campaigns, team priorities, and market opportunities. A structured method can help reduce bias and improve the clarity of recommendations.

Topics include:

1. Problem definition
2. Selection of criteria and techniques
3. Development of alternatives
4. Analysis
5. Decision
6. Action plan
7. Examples of problems

Section 10: Strategic People Management

Strategic People Management covers human resources strategy, communication, organizational culture, ethics, and labor flexibility.

Sales and marketing teams need clear goals, suitable incentives, strong communication, and a culture that supports customer focus and responsible commercial behavior.

Business ethics is especially relevant because organizations must communicate accurately, manage customer data responsibly, and avoid commercial practices that damage trust.

Topics include:

1. Strategic management in human resources
2. Strategic communication
3. Organizational culture
4. Business ethics
5. Labor flexibility

Section 11: Accounting Management

Accounting Management introduces the balance sheet, profit and loss statement, cash flow statements, journal entries, advanced accounting, and taxes.

Marketing and sales leaders often influence significant budgets and revenue targets. Understanding financial statements can help them evaluate the financial implications of campaigns, pricing decisions, customer acquisition, and commercial growth.

Topics include:

1. The balance sheet
2. The profit and loss statement
3. Cash flow statements
4. Journal entries
5. Advanced accounting
6. Taxes

Section 12: Management Accounting

Management Accounting covers cost accounting, management accounts, working capital, and net financial debt.

This section supports decision-making by helping students understand how costs and financial resources are managed. Commercial professionals may use this knowledge when reviewing campaign efficiency, distribution costs, margins, pricing, and the financial impact of growth initiatives.

Topics include:

1. Cost accounting
2. Management accounts
3. Working capital
4. Net financial debt

Section 13: Marketing Strategy

Marketing Strategy is one of the principal specialized sections of the program. It covers strategic marketing, market analysis, advanced strategy, action planning, marketing channels, and target pricing.

Students can explore how organizations evaluate markets, select priorities, and create coordinated marketing plans. The section also addresses the importance of choosing appropriate channels and setting prices that reflect customer value, competitive conditions, and business goals.

An action plan turns strategy into specific responsibilities, timelines, and measurable activity. This is important because even a strong strategic idea produces little value without effective execution.

Topics include:

1. Marketing strategy
2. The key to marketing
3. Market analysis
4. Advanced marketing strategy
5. Action plan
6. Marketing channels
7. Target price

Section 14: Marketing Analytics

Marketing Analytics focuses on website optimization, web-traffic management, affiliate marketing and measurement, and Google Data Studio.

Measurement helps organizations understand whether marketing activity is producing useful results. Website optimization can improve how visitors interact with digital content, while traffic management helps teams evaluate where visitors come from and how they behave.

Affiliate marketing measurement is relevant to businesses that use external partners to generate traffic or sales. Google Data Studio is included as a reporting and visualization topic, helping students understand how information can be organized for analysis and communication.

Topics include:

1. How to optimize your website
2. Web traffic management
3. Affiliate marketing and its measurement
4. Google Data Studio

Section 15: Social Media Strategy

Social Media Strategy covers social networks, social media action plans, strategy, tools, audience listening, and sales generation.

Social platforms can be used for communication, brand development, customer support, audience research, and commercial activity. However, effective social media requires more than frequent posting. Organizations need clear objectives, suitable channels, consistent messaging, and ways to evaluate audience response.

Listening to the audience can help companies identify concerns, preferences, and opportunities. The section also examines how social networks may contribute to sales when activity is connected to the wider customer journey.

Topics include:

1. Social networks
2. Social Media Action Plan
3. Social media strategy
4. Tools
5. Listening to your audience
6. Generate sales with your networks

Section 16: Commercial Distribution

Commercial Distribution covers commercial channels, competition law, trade policy, international trade, foreign trade, Incoterms, and company internationalization.

Sales strategy depends partly on how products and services reach customers. Distribution may involve direct sales, intermediaries, digital channels, retailers, or international partners.

This section gives students a wider understanding of commercial structures and the regulatory environment. International trade and Incoterms are particularly relevant to organizations expanding across borders.

Topics include:

1. Commercial channels
2. Commercial distribution and competition law
3. Trade policy and regulations
4. International trade
5. Foreign trade
6. Incoterms management
7. Internationalization of companies

Section 17: Agile Methodologies

The final section introduces product management, Lean Startup, and agile management.

Agile approaches can help commercial teams test ideas, gather feedback, and adapt more quickly. These methods may be applied to campaigns, product development, digital experiences, and new market initiatives.

Product management also helps connect customer needs, business objectives, and cross-functional delivery. Lean Startup encourages structured experimentation before committing extensive resources.

Topics include:

1. Product management
2. Lean Startup
3. Agile management

Applicants must meet at least one of the following requirements to be eligible for the MBA + Master in Sales Management and Marketing:

• Hold a degree in any field, including a Bachelor’s degree, Architecture qualification, Higher or Technical Engineering qualification, Licentiate, Diploma, or equivalent.
• Be a university student currently pursuing a degree or equivalent higher education studies.
• Be a professional with career prospects in a current position.

Applicants who do not meet one of these conditions may contact ENEB so that the admissions department can evaluate their individual case.

A previous degree specifically in sales or marketing is not listed as a requirement. This allows applicants from different professional and academic backgrounds to be considered through the relevant admission route.

Prospective students should evaluate whether the curriculum matches their career goals and whether they can commit enough time to complete a 12-month online program.

Applicants who plan to use the qualification for a specific academic, employment, immigration, or regulated-profession purpose should confirm the relevant recognition requirements before enrolling.

Graduates of the MBA + Master in Sales Management and Marketing can pursue roles that combine business leadership, customer understanding, commercial strategy, marketing planning, digital channels, and team management.

The supplied program information highlights three main career paths.

Marketing Director

A Marketing Director is responsible for designing and guiding the organization’s marketing strategy.

The role may include market research, brand positioning, campaign planning, product or service launches, channel selection, budget control, customer insight, and coordination of marketing teams.

The program’s coverage of marketing strategy, analytics, web positioning, e-commerce, social media, accounting, decision-making, and project management can support professionals preparing for this type of responsibility.

A Marketing Director also needs a broad business perspective. Marketing decisions must align with financial goals, operational capabilities, sales priorities, and the organization’s long-term strategy.

Commercial Manager

A Commercial Manager plans and directs the company’s commercial strategy.

Responsibilities may include sales planning, channel management, distribution, market expansion, customer development, pricing, team leadership, and coordination between marketing and sales.

The curriculum’s coverage of commercial distribution, international trade, target pricing, market analysis, leadership, and management accounting can support this profile.

Commercial Managers often need to balance short-term sales performance with longer-term customer relationships and market positioning. They must also understand the legal and operational considerations involved in distribution.

Sales Director

A Sales Director leads and supervises the sales team, establishes objectives and strategies, and works to ensure that sales targets are achieved.

The role may involve forecasting, territory planning, performance monitoring, customer strategy, coaching, recruitment, and cooperation with marketing and senior management.

The program supports this career direction through talent management, strategic people management, decision-making, accounting, marketing strategy, and commercial distribution.

Additional Career Directions

Depending on previous experience, local market conditions, and the requirements of a specific employer, the program may also support roles such as:

• Marketing Manager
• Sales Manager
• Digital Marketing Manager
• Commercial Strategy Manager
• Business Development Manager
• Brand Manager
• Product Marketing Manager
• E-commerce Manager
• Social Media Manager
• Marketing Analytics Specialist
• Web Marketing Manager
• Affiliate Marketing Manager
• Customer Acquisition Manager
• Customer Experience Manager
• Key Account Manager
• Channel Sales Manager
• Distribution Manager
• International Sales Manager
• Marketing Consultant
• Sales Consultant
• Commercial Analyst
• Market Research Analyst
• Growth Marketing Manager
• CRM Manager
• Marketing Project Manager
• Sales Operations Manager
• Trade Marketing Manager
• Marketing Communications Manager
• Business Development Consultant
• Entrepreneur or Small-Business Owner

Career outcomes depend on previous experience, sector knowledge, language skills, local employment conditions, professional networks, and the requirements of individual employers. Completion of the program does not guarantee a particular job, promotion, or salary.

Skills Graduates May Develop

The curriculum is designed to support the development of skills in:

• Strategic marketing planning
• Sales management
• Commercial strategy
• Market analysis
• Brand management
• Customer-journey understanding
• Customer service
• E-commerce
• Web analytics
• SEO and SEM awareness
• Marketing automation
• Sales automation
• Social media strategy
• Audience listening
• Affiliate marketing measurement
• Commercial distribution
• International trade
• Target pricing
• Team leadership
• Talent management
• Project management
• Business decision-making
• Accounting awareness
• Cost management
• Agile management
• Digital transformation
• Critical thinking
• Problem solving

The value of these skills is strongest when learners connect the curriculum with practical sales and marketing challenges and apply the concepts through projects and professional experience.