MBA + Master in Digital Marketing and Analytics

MBA – Master of Business Administration + Master in Digital Marketing and Analytics | ENEB Business School

• Type: MBA + Master (Dual Degree)
• Duration: 12 months
• Delivery Mode: 100% Online / Distance Learning
• Credits: 72 ECTS
• Language: English
• Start Date: Chosen by the student
• Regular Fee: $3,260
• Offer Price: $1095
• Scholarships: Available

Overview

The MBA – Master of Business Administration + Master in Digital Marketing and Analytics is a dual program designed to provide students with a solid background in business management and the latest trends in digital marketing and data analytics. This academic program combines expertise in the business world with digital innovation to train business leaders capable of making strategic and tactical decisions in a dynamic and competitive business environment.

Marketing has changed more in the past decade than in the previous fifty years combined. Decisions that used to be based on intuition and broad demographic assumptions are now expected to be backed by data — conversion rates, customer journey analytics, attribution models, and real-time campaign performance. At the same time, marketing leaders are increasingly expected to think like business strategists, not just campaign managers, understanding how their work connects to revenue, profitability, and overall company strategy. This program was built to develop exactly that combination: a leader who can read a P&L statement and a Google Analytics dashboard with equal fluency.

Choosing to study at ENEB (European Business School of Barcelona) means training at one of the most prominent distance business schools in Europe, with the flexibility to study from anywhere in the world and daily support from professors and tutors throughout the entire program.

Double Certification

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

1. MBA – Master of Business Administration + Master in Digital Marketing and Analytics
2. Diploma of Specialization in Innovation and Project Management, issued by the European Business School of Barcelona

This second diploma certifies the acquisition of key competencies in innovation and project management — two strategic areas that significantly enhance your professional profile and improve your employment opportunities in today's competitive job market. Together, these credentials signal to employers that a graduate can both design a data-driven marketing strategy and lead the business decisions that strategy is meant to support.

Who Is It For?

The MBA – Master of Business Administration + Master in Digital Marketing and Analytics is aimed at:

• University graduates who wish to acquire advanced skills in business management and digital marketing.
• Marketing professionals who wish to update their skills and knowledge in digital marketing and analytics.
• Business professionals who wish to acquire skills in leadership, strategy, and team management.
• Entrepreneurs who wish to acquire skills in digital marketing and analytics to manage their own businesses.
• Professionals in career transition who wish to change their career path toward business management and digital marketing.

What unites these five profiles is a shared goal: moving from executing marketing tactics to owning marketing strategy, backed by the business fundamentals needed to defend that strategy in front of leadership.

Program Objectives

The curriculum of the MBA – Master of Business Administration + Master in Digital Marketing and Analytics aims to provide students with the following knowledge and skills:

• Acquire skills in leadership and business management to make effective strategic and tactical decisions.
• Develop advanced knowledge in digital marketing and data analytics to make the most of online opportunities.
• Learn to manage complex business projects effectively.
• Develop communication and presentation skills to present and sell ideas to others.
• Improve analytical and decision-making skills through the use of data and digital technologies.
• Develop teamwork and collaboration skills to work effectively in business environments.
• Understand the latest trends and best practices in digital marketing and apply them to real business situations.
• Improve understanding of markets and customers and their behavior through data analysis.
• Develop skills to design and execute effective online and offline marketing strategies.

By the end of the program, graduates aren't just able to run a campaign — they're able to build the strategic case for why that campaign matters, defend its budget, and prove its return on investment with data.

Distance Learning Methodology

In order to balance personal and professional life, the MBA + Master's program is offered entirely online. All educational content is accessed through ENEB's Virtual Campus, which serves as the main learning platform, allowing students to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely, so there's no need to travel or relocate at any point during the program.

Once enrolled, students gain access to the Virtual Campus along with all the academic resources they need, including continuous communication channels with other students and professors. The platform includes discussion forums, the option to undertake executive training in English, and the ability to connect with classmates across the wider ENEB Campus community.

Evaluation

Consistency is a key element of the study plan. Through self-assessments available on the Virtual Campus, students can consolidate the knowledge they've acquired throughout each section.

To pass all subjects, students must submit a final project for each course. Once the tutor team has evaluated the submission, the grade becomes visible on the Virtual Campus, and students also receive a detailed document via email explaining every point of their case study evaluation.

Tutors assess submissions across three main dimensions:

1. Presentation — the exercise's design, visual clarity, and spelling/grammar accuracy.
2. Development — the complexity of the topic addressed, and the logic and coherence of the results obtained in the case study.
3. Added value — the depth of analysis and originality brought to the proposed case.

It's worth noting that all self-assessments are voluntary and do not count toward the final grade for each subject — they exist purely as a tool to help students track their own progress.

Grants & Scholarships

ENEB believes that education should be available to everyone, which is why the school maintains an active scholarship system for its Master's and Postgraduate students. Places are limited and awarded in order of enrollment, so early applicants have the best chance of securing funding. Available scholarships include:

• Direct Scholarship — No requirements or administrative procedures. Available immediately in each enrollment period.
• Academic Excellence Scholarship — For students whose academic and professional qualifications reflect a profile of excellence.
• Entrepreneurial Talent Scholarship — For entrepreneurs who want to apply what they learn directly to their own venture.
• Women and Equality Scholarship — Supporting women who want to grow professionally and reach the highest level of education, reflecting ENEB's commitment to gender equality and workforce integration.
• Management Scholarship — For professionals whose roles of responsibility require continuous growth and evolution.
• Corporate Scholarship — For professionals aiming to advance into higher positions within their organization.
• Self-Employed Professionals Scholarship — For freelancers and independent professionals who want to deepen their sector knowledge or acquire new skills to grow their business.
• SMEs Scholarship — For entrepreneurs looking to expand their knowledge to support their company's growth.
• Unemployed Scholarship — For individuals pursuing further studies in order to re-enter the job market.
• Geographical Mobility Scholarship — For applicants who want to study from anywhere in the world and gain a genuinely global view of business.

Why This Program Stands Out

Most digital marketing courses on the market focus narrowly on tactics — how to run a Facebook ad, how to write SEO copy, how to build a funnel — without connecting those tactics to the broader business decisions they're meant to support. Traditional MBA programs, meanwhile, often treat marketing as a single elective rather than a core strategic function. The MBA + Master in Digital Marketing and Analytics does neither. It dedicates entire sections to Marketing Strategy, Marketing Analytics, Social Media Strategy, and Data Analysis and Interpretation, while still delivering the complete strategic, financial, and leadership training of a traditional MBA.

That integration matters because marketing decisions inside real companies rarely fail for lack of creativity. They fail because the people making them can't connect a campaign to a business outcome, can't defend a budget request with data, or can't translate a dashboard full of metrics into a decision leadership will actually approve. This program is built specifically to close that gap.

Students also benefit from ENEB's broader institutional strengths: a fully online, self-paced learning model with no fixed class times; daily tutor support seven days a week; a job board and registration opportunities with collaborating companies; the possibility of internships; and access to language learning resources through ENEB's partnership with Oakford International.

For non-EU students, ENEB also facilitates the apostille process for official documents, under the Hague Convention framework, making it easier for international graduates to have their qualification formally recognized in their home country.

Frequently Asked Questions

Is the MBA + Master in Digital Marketing and Analytics accredited?

Yes. The program is awarded by the European Business School of Barcelona and endorsed and certified by Universidad Isabel I, which grants ECTS credits within the European Higher Education Area, guaranteeing consistent academic quality.

Do I need a technical or analytics background to enroll?

No. The program is designed for marketers, business professionals, entrepreneurs, and graduates from any academic background. Data and analytics concepts are taught from a practical, business-application perspective, so no prior technical experience is required.

How long do I have to complete the program?

The standard duration is 12 months, and students can choose their own start date, allowing them to begin the program whenever it fits their schedule rather than waiting for a fixed academic term.

Is the program fully online?

Yes. Every part of the program — coursework, assessments, final projects, and tutor communication — is delivered through ENEB's Virtual Campus, so students can study from anywhere in the world without needing to relocate.

What analytics and marketing tools are covered?

The curriculum covers web analytics, Google Data Studio, affiliate marketing measurement, social media analytics tools, and applied statistics for interpreting marketing data, alongside broader digital marketing strategy and execution.

Can I get financial help to pay for the program?

Yes. Beyond the discounted offer price, ENEB offers a 10% discount for upfront card payment, a two-installment option via bank transfer, and an 11-installment financing plan with no down payment or interest. Scholarships are also available for eligible applicants, though places are limited and awarded in order of enrollment.

Will I be able to work while studying?

Yes — the program is specifically designed for working professionals. Because there are no fixed class times and all content is accessed on-demand through the Virtual Campus, students can structure their study time around their job and other commitments.

What kind of job roles can I pursue after graduating?

Graduates typically move into roles such as Digital Marketing Manager, Data Analytics Specialist, Digital Marketing Consultant, Chief Marketing Officer, and other leadership positions across marketing-driven organizations.

A Program Built for Data-Driven Marketing Leadership

Marketing today lives at the intersection of creativity and data, and the professionals who thrive in it are the ones who can move fluidly between the two — pitching a bold campaign idea in one meeting and defending its projected ROI with hard numbers in the next. Businesses no longer want a marketing department that simply executes; they want marketing leaders who understand the full picture of the business and can prove, with data, that their strategy is working.

The MBA + Master in Digital Marketing and Analytics was built for exactly that professional. It doesn't ask students to choose between creative marketing thinking and analytical rigor — it develops both, backed by the strategic and financial training of a full MBA. For professionals evaluating their next step, whether that's a promotion into a senior marketing leadership role, a pivot from a technical analytics position into broader business strategy, or simply staying competitive in a job market that increasingly expects both creative and analytical fluency, this program offers a rare combination: an internationally accredited, dual-certified qualification, delivered entirely online, with a payment structure designed to be accessible rather than exclusionary.

Request Information

Have questions about admission requirements, tuition, or scholarships for the MBA + Master in Digital Marketing and Analytics? Reach out to an admissions advisor to get personalized guidance on the right path for your career goals, and find out whether you qualify for one of ENEB's available scholarships.

The program is structured across 17 comprehensive sections that combine core MBA disciplines with specialized training in digital marketing, analytics, and social media strategy. Each section builds progressively, moving from foundational business skills into applied, data-driven marketing execution.

Section 1: Marketing

This section reframes marketing around the modern, empowered consumer. Students cover the new role of the consumer, brand building, defining the ideal customer, mapping the customer journey, and understanding the different types of marketing strategy available to a business.

Section 2: E-commerce

Students gain hands-on knowledge of running a digital storefront: online sales strategy, web store setup, mobile applications, converting leads into buyers, web analytics, user experience (UX) design, digital campaign management, mobile payment systems, and landing page optimization.

Section 3: Talent Management

People are still central to any marketing organization. This section covers personnel selection, team planning and evaluation, performance management, personnel training, HR metrics, and different management models for leading people effectively.

Section 4: Operations Management

Operations is where strategy meets execution. This section covers business strategy, operations management fundamentals, demand planning, product development, operating systems, process planning and management, operational planning, and the human factor in operations.

Section 5: Web Positioning

Attracting customers online requires more than a website — it requires visibility. Students study how to attract customers, organic optimization through SEO, paid optimization through SEM, sales automation, growth hacking techniques, marketing automation, and the psychology behind marketing decisions.

Section 6: Digital Transformation

Business digitalization doesn't happen in isolation — it connects to a broader ecosystem of emerging technologies. This section covers artificial intelligence, the Internet of Things (IoT), blockchain, Big Data and Business Intelligence (BI), cloud computing, industrial automation and robotics, and cybersecurity.

Section 7: Business Plan

Every strategic initiative needs a plan behind it. This section walks through defining vision, mission, and values, building a strategic plan, designing a business model, conducting strategic analysis, and monitoring the strategic plan over time.

Section 8: Project Management

This section introduces the role of the project manager, team management fundamentals, communication within project teams, and the core principles of managing a project from initiation through completion.

Section 9: Decision Making

Strong decision-making is a structured process. Students learn how to define a problem clearly, select the right criteria and techniques, develop realistic alternatives, analyze them rigorously, reach a decision, and build an action plan, reinforced through real examples of common business problems.

Section 10: Strategic People Management

This module covers strategic management in human resources, strategic communication, organizational culture, business ethics, and labor flexibility.

Section 11: Accounting Management

A solid grasp of financial statements is essential for any MBA graduate. This section covers the balance sheet, the profit and loss statement, cash flow statements, journal entries, advanced accounting concepts, and taxation.

Section 12: Management Accounting

Beyond standard accounting, students learn how accounting supports strategic decision-making: cost accounting, management accounts, working capital, and net financial debt.

Section 13: Marketing Strategy

This section is dedicated entirely to strategic marketing thinking: what marketing strategy really means, the key drivers behind it, market analysis, advanced marketing strategy frameworks, building an action plan, choosing the right marketing channels, and setting target pricing.

Section 14: Marketing Analytics

Students learn how to optimize a website, manage web traffic effectively, understand affiliate marketing and how to measure its performance, and use Google Data Studio to build clear, actionable reports.

Section 15: Social Media Strategy

This section covers the full landscape of social media as a business channel: understanding social networks, building a social media action plan, developing a broader social media strategy, the tools available to execute it, listening to your audience, and generating real sales through social channels.

Section 16: Data Analysis and Interpretation

This section builds the statistical foundation students need to interpret data confidently: data representation, measurements, regression and correlation, probability, distributions, confidence intervals, an introduction to hypothesis testing, and statistics using R.

Section 17: Agile Methodologies

The program closes with the practices that keep modern marketing teams moving fast: product management, the Lean Startup methodology, and agile management approaches now standard across marketing and technology organizations alike.

To be eligible for this program, applicants must meet one of the following requirements:

• Hold a degree in any field (Bachelor's, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• Be a university student currently pursuing a degree or equivalent higher education studies.
• Be a professional with relevant career prospects in their current position.

If you do not meet any of the above conditions, you can still contact the school directly — the admissions department evaluates individual cases and may find an alternative pathway based on your professional experience.

Graduates of the MBA + Master in Digital Marketing and Analytics are prepared to step into roles that combine strategic business leadership with hands-on digital marketing expertise, including:

• Digital Marketing Manager — With advanced skills in digital marketing strategy, data analysis, leadership, and team management, a digital marketing manager can work across industries to design and implement effective digital marketing strategies that increase online presence and attract new customers.
• Data Analytics Specialist — With advanced skills in data analytics, data mining, artificial intelligence, and machine learning, a data analytics specialist can analyze customer and market data, identify patterns and trends, and provide valuable insights to improve marketing strategies and decision-making.
• Digital Marketing Consultant — With advanced skills in business analytics, strategic planning, leadership, and team management, a digital marketing consultant can help companies improve team management efficiency, identify opportunities for improvement, and develop effective strategies for process optimization and organizational change management in the digital marketing space.

Beyond these three core paths, graduates are also well positioned for broader leadership roles — such as Chief Marketing Officer, Head of Growth, or E-commerce Marketing Director — where the combination of an MBA's strategic grounding and deep analytical fluency in digital marketing becomes a genuine competitive advantage.