Double Master in Digital Marketing + Sales & Marketing

Master in Digital Marketing and Analytics + Master in Sales Management and Marketing | ENEB Business School

• Type: Double Master
• Duration: 12 months
• Delivery Mode: 100% Online / Distance Learning
• Credits: 72 ECTS
• Language: English
• Start Date: Chosen by the student
• Regular Fee: $3,260
• Offer Price: $1157
• Yearly Fee: $1157 for the full 12-month program
• Scholarships: Available

The Master in Digital Marketing and Analytics + Master in Sales Management and Marketing is a Double Master program designed for professionals who want to combine advanced digital marketing knowledge with sales management, commercial strategy, customer analysis, and data-driven decision-making.

Businesses now compete in an environment where customers move between search engines, social media, websites, mobile applications, marketplaces, email, and physical sales channels. A company may attract traffic through SEO, generate leads through advertising, build trust through content, and convert prospects through a sales team. For this reason, marketing and sales can no longer operate as completely separate functions.

This Double Master brings those areas together in one integrated academic pathway. The Digital Marketing and Analytics component develops knowledge of website positioning, SEO, SEM, marketing automation, analytics, e-commerce, social media, customer journeys, and digital campaigns. The Sales Management and Marketing component strengthens strategic marketing, commercial planning, market analysis, channel selection, pricing, distribution, negotiation, and customer relationship management.

The program is particularly relevant because modern business growth depends on both customer acquisition and effective conversion. Digital marketing may generate visibility and leads, but sales teams must qualify opportunities, communicate value, manage objections, and build long-term customer relationships. Likewise, sales professionals benefit from understanding how digital campaigns, website behavior, analytics, and marketing automation influence the customer journey.

Students also develop knowledge of data analysis and interpretation. Marketing and sales professionals increasingly work with website traffic, conversion rates, campaign performance, customer behavior, channel attribution, and commercial results. The ability to interpret data can help them evaluate performance, identify problems, and make more informed decisions.

The curriculum also reflects the broader digital environment in which companies operate. Digital transformation, Big Data, Artificial Intelligence, cloud computing, cybersecurity, project management, agile methodologies, international trade, and commercial distribution can all influence how marketing and sales strategies are planned and executed.

The program is delivered entirely online through ENEB Business School’s Virtual Campus. Students can access academic resources, complete assessments, submit final projects, communicate with professors and tutors, and connect with classmates without relocating. The start date is chosen by the student, providing flexibility for working professionals and international learners.

The stated duration is 12 months, and the Double Master includes 72 ECTS credits. The language of study is English. According to the supplied program information, students also receive registration in ENEB’s job bank, the possibility of internships in companies, and tutorials from Monday to Sunday.

Choosing to study through ENEB, the European Business School of Barcelona, allows learners to follow a distance-learning model designed for professionals who want to advance their careers while maintaining their existing responsibilities.

This Double Master may be especially suitable for digital marketers, marketing managers, sales professionals, business-development specialists, advertising professionals, entrepreneurs, e-commerce professionals, consultants, graduates, and business owners who want to connect digital strategy with commercial performance.

Double Certification

Upon completing the program, eligible students can receive a double certification awarded by the European Business School of Barcelona and described in the supplied information as endorsed and certified by Universidad Isabel I.

The program includes:

1. Master in Digital Marketing and Analytics + Master in Sales Management and Marketing
2. Diploma of Specialization in Innovation and Project Management, issued by the European Business School of Barcelona

The principal qualification reflects advanced study in digital marketing, analytics, sales management, marketing strategy, customer journeys, e-commerce, SEO, SEM, social media, commercial distribution, data interpretation, and digital transformation.

The additional Diploma of Specialization in Innovation and Project Management strengthens the professional profile by adding two areas that are highly relevant to modern marketing and sales.

Innovation is important because businesses must respond to changing customer expectations, new technologies, platform changes, and competitive pressure. Project management is important because campaigns, website launches, sales-process improvements, CRM implementations, e-commerce projects, and digital-transformation initiatives all require structured planning and execution.

The combination may therefore support professionals who want to lead digital campaigns, sales-transformation programs, customer-acquisition initiatives, e-commerce projects, or broader commercial-growth strategies.

Students should confirm the current certification and issuance conditions directly with ENEB before enrolling. Recognition may vary by country, employer, university, immigration authority, or regulated profession. Anyone planning to use the qualification for a specific academic, legal, employment, immigration, or professional purpose should verify the relevant requirements independently.

Who Is It For?

The Master in Digital Marketing and Analytics + Master in Sales Management and Marketing is aimed at:

• University graduates in business who want to specialize in digital marketing, analytics, sales, and commercial management.
• Marketing graduates who want to strengthen digital strategy and data-analysis knowledge.
• Advertising professionals who want to improve campaign planning, measurement, and customer acquisition.
• Communication professionals who want to understand marketing channels, digital strategy, and commercial performance.
• Technology graduates who want to develop customer, marketing, and business-management capabilities.
• Marketing managers who want stronger skills in analytics, e-commerce, social media, SEO, and sales alignment.
• Digital marketing professionals who want to improve strategic planning and commercial decision-making.
• Sales professionals who want to understand digital lead generation, customer journeys, and marketing analytics.
• Business-development professionals who need stronger marketing, digital, and channel-management knowledge.
• Entrepreneurs and business owners who want to create and manage digital campaigns and improve online visibility.
• Small and medium-sized business owners who need practical knowledge of customer acquisition, conversion, and sales growth.
• E-commerce professionals who want to improve marketing, analytics, user experience, and online conversion.
• Social media professionals who want to connect audience engagement with broader marketing and sales goals.
• Marketing analysts who want to develop wider commercial and strategic knowledge.
• Consultants and advisors who help organizations improve digital strategy, advertising, sales, or analytics.
• Professionals from any industry who want to improve their digital and commercial capabilities.
• Career changers who want to enter digital marketing, sales, e-commerce, or marketing analytics.
• Graduates preparing for the job market who want a broad understanding of marketing, analytics, and sales.

The program is especially relevant to people who recognize that successful marketing requires more than visibility. Businesses also need a clear offer, suitable pricing, effective sales processes, strong customer relationships, and reliable performance measurement.

Program Objectives

The curriculum aims to help students:

• Develop an in-depth understanding of digital marketing.
• Understand social media management.
• Build knowledge of SEO and organic visibility.
• Understand SEM and paid search.
• Learn online advertising and digital-campaign principles.
• Develop content-marketing awareness.
• Improve marketing-analytics skills.
• Learn how to evaluate campaign performance.
• Develop skills in data interpretation.
• Improve marketing and sales project-management capabilities.
• Plan and execute marketing initiatives.
• Measure marketing and sales results.
• Understand commercial strategy.
• Improve sales-management knowledge.
• Develop negotiation and customer-relationship skills.
• Understand market analysis.
• Build customer-journey knowledge.
• Learn how pricing and channels influence performance.
• Develop e-commerce awareness.
• Understand social media strategy and audience listening.
• Improve website-optimization knowledge.
• Learn affiliate-marketing measurement.
• Develop awareness of Big Data and Artificial Intelligence.
• Understand data privacy and data strategy.
• Build international trade and commercial-distribution knowledge.
• Develop critical thinking and problem-solving.
• Understand current trends in digital marketing and business management.
• Connect digital marketing activity with sales and commercial outcomes.

By completing the program, students should be better prepared to design marketing strategies, interpret data, coordinate campaigns, support sales growth, and evaluate customer acquisition across multiple channels.

Distance Learning Methodology

The Double Master is delivered entirely online to help students balance study with professional and personal responsibilities.

All educational content is accessed through ENEB’s Virtual Campus. Students can study from different locations, organize learning according to their availability, communicate with professors, and complete assessments and final projects remotely.

After enrollment, students receive access to academic resources, discussion forums, communication channels, executive training in English, and the wider ENEB Campus community.

The online format may be particularly useful to professionals who already work in digital marketing, sales, advertising, analytics, consulting, e-commerce, or business management. These roles may involve campaign deadlines, client responsibilities, performance targets, and changing platform requirements.

The student-selected start date provides additional flexibility. However, successful completion still requires planning, consistent study, and regular progress throughout the program.

Evaluation

Self-assessments are available through the Virtual Campus to help students consolidate their knowledge. These self-assessments are voluntary and do not count toward the final grade.

To pass all subjects, students must submit a final project for each course. Once tutors evaluate the work, the grade becomes available through the Virtual Campus. Students also receive a detailed evaluation document by email.

Tutors assess:

1. Presentation — including design, visual quality, and spelling.
2. Development — including complexity, logic, and coherence.
3. Added value — including depth and professional contribution.

This project-based approach allows students to analyze marketing, sales, digital, and analytics-related business situations and present structured recommendations.

Grants & Scholarships

ENEB states that scholarship places are limited and granted in order of enrollment.

Direct Scholarship

Available without requirements or administrative procedures during each enrollment period.

Academic Excellence Scholarship

Designed for students whose academic and professional qualifications demonstrate excellence.

Entrepreneurial Talent Scholarship

Intended for entrepreneurs who want to apply the program to their careers or businesses.

Women and Equality Scholarship

Designed for female candidates who want to grow professionally and achieve a higher level of education.

Management Scholarship

Intended for professionals whose responsibilities require continuous growth and development.

Corporate Scholarship

Designed for professionals who want to strengthen their careers and compete for more senior positions.

Scholarship for Self-Employed Professionals

Intended for independent professionals who want to deepen their knowledge or grow their businesses.

SMEs Scholarship

Designed for entrepreneurs who want to contribute more effectively to the growth of their companies.

Scholarship for the Unemployed

Intended for people pursuing further study to improve their ability to re-enter the employment market.

Geographical Mobility Scholarship

Designed for applicants who want to study from anywhere and develop a global view of business.

Applicants should confirm current eligibility rules, award amounts, evidence requirements, and whether scholarships can be combined with the promotional price.

Why This Program Stands Out

The Double Master combines digital marketing and analytics with sales management and commercial strategy.

Many digital marketing programs focus mainly on traffic, content, campaigns, or platforms. Sales programs may focus on customer relationships, negotiation, and revenue. This program connects both.

Students study marketing, strategy, web positioning, analytics, e-commerce, social media, data analysis, digital transformation, project management, agile methods, commercial distribution, Big Data, and data management.

Key features include:

• Two complementary master’s specializations
• 72 ECTS credits
• 12-month duration
• Fully online delivery
• Student-selected start date
• English-language study
• Remote assessments and final projects
• Digital marketing and analytics
• Sales management and commercial strategy
• SEO, SEM, and marketing automation
• E-commerce and social media strategy
• Data analysis and statistics
• Big Data and data management
• Commercial distribution and international trade
• Digital transformation
• Project management and agile methodologies
• Innovation and project-management specialization
• Job-bank registration
• Possibility of internships
• Tutorials from Monday to Sunday
• Scholarships and flexible payment options

The program may help digital marketers develop stronger sales and commercial awareness and help sales professionals understand online acquisition, analytics, and customer journeys. It may also support entrepreneurs and consultants who want to build more complete growth strategies.

Frequently Asked Questions

What is the Double Master in Digital Marketing + Sales & Marketing?

It combines the Master in Digital Marketing and Analytics with the Master in Sales Management and Marketing in one online program.

How long does the program take?

The stated duration is 12 months.

How many ECTS credits are included?

The program includes 72 ECTS credits.

Is the program fully online?

Yes. Learning content, assessments, final projects, and tutor communication are delivered online.

What language is used?

The stated language is English.

When can I start?

The student chooses the start date.

What is the offer price?

The regular fee is $3,260, and the offer price is $1157.

Are scholarships available?

Yes. ENEB lists several scholarship categories, subject to availability and current eligibility conditions.

Do I need a degree in marketing or sales?

No specific degree in those subjects is listed. Degree holders in any field, current university students, and eligible professionals may apply.

What qualifications can I receive?

The supplied information lists the combined Double Master qualification and a Diploma of Specialization in Innovation and Project Management.

Does the program include SEO and SEM?

Yes. SEO and SEM are included in the Web Positioning section.

Is marketing analytics included?

Yes. Website optimization, traffic management, affiliate measurement, and Google Data Studio are included.

Does the program include e-commerce?

Yes. Online sales, web stores, mobile applications, analytics, user experience, campaigns, mobile payment, and landing pages are included.

Is social media strategy included?

Yes. Social media planning, tools, audience listening, and generating sales through social networks are included.

Does the program include data analysis?

Yes. Regression, correlation, probability, confidence intervals, hypothesis testing, and statistics with R are included.

Is commercial distribution included?

Yes. Commercial channels, trade policy, international trade, foreign trade, Incoterms, and internationalization are included.

Does the program cover Big Data?

Yes. Big Data, AI, agile methods, and industry use cases are included.

How are students evaluated?

Students submit final projects, which are assessed for presentation, development, coherence, and added value.

Do self-assessments count toward the final grade?

No. They are voluntary and do not count toward the final grade.

Can I work while studying?

The online format is designed to support flexible study, but students must still organize their time consistently.

Is career support included?

The supplied information mentions registration in ENEB’s job bank and the possibility of internships.

What career paths may be relevant?

Relevant roles include Digital Marketing Manager, Web Analytics Specialist, Digital Marketing Consultant, Sales and Marketing Manager, E-commerce Manager, and Growth Marketing Manager.

A Double Master for Data-Driven Marketing and Sales Growth

Businesses need professionals who understand how to attract customers, analyze performance, and convert opportunities into commercial results.

The Double Master in Digital Marketing + Sales & Marketing brings these responsibilities together.

The digital-marketing side develops knowledge of SEO, SEM, analytics, e-commerce, social media, automation, and customer journeys. The sales and marketing side develops strategy, market analysis, channels, pricing, commercial distribution, and customer-management awareness.

For digital marketers, this combination can strengthen commercial thinking. For sales professionals, it can improve understanding of online customer acquisition and analytics. For entrepreneurs and consultants, it can support more complete growth strategies that connect traffic, leads, customers, and revenue.

The program is delivered fully online, allowing students to study without relocating. Before enrolling, applicants should confirm current tuition, scholarships, required documents, certification conditions, and recognition requirements.

Request Information

Request information to confirm:

• Admission eligibility
• Required documents
• Availability of the $1157 offer
• Scholarship options
• Payment conditions
• Tuition inclusions
• Certification details
• Virtual Campus access
• Tutor support
• Job-bank and internship availability
• Any additional administrative requirements

The Master in Digital Marketing and Analytics + Master in Sales Management and Marketing is made up of the following syllabus:

Section 1: Marketing

• Topic 1. New role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

Section 2: Marketing Strategy

• Topic 1. Marketing strategy
• Topic 2. The key to marketing
• Topic 3. Market analysis
• Topic 4. Advanced marketing strategy
• Topic 5. Action plan
• Topic 6. Marketing channels
• Topic 7. Target price

Section 3: Web Positioning

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

Section 4: Marketing Analytics

• Topic 1. How to optimize your website
• Topic 2. Web traffic management
• Topic 3. Affiliate marketing and its measurement
• Topic 4. Google Data Studio

Section 5: E-commerce

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

Section 6: Social Media Strategy

• Topic 1. Social networks
• Topic 2. Social Media Action Plan
• Topic 3. Social media strategy
• Topic 4. Tools
• Topic 5. Listening to your audience
• Topic 6. Generate sales with your networks

Section 7: Data Analysis and Interpretation

• Topic 1. Data representation
• Topic 2. Measurements
• Topic 3. Regression and correlation
• Topic 4. Probability
• Topic 5. Distributions
• Topic 6. Confidence intervals
• Topic 7. Introduction to Hypothesis Testing
• Topic 8. Statistics with R

Section 8: Digital Transformation

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

Section 9: Project Management

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

Section 10: Agile Methodologies

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

Section 11: Commercial Distribution

• Topic 1. Commercial Channels
• Topic 2. Commercial distribution and competition law
• Topic 3. Trade policy and regulations
• Topic 4. International trade
• Topic 5. Foreign trade
• Topic 6. Incoterms Management
• Topic 7. Internationalization of companies

Section 12: Big Data

• Topic 1. Introduction to big data
• Topic 2. Big data in projects
• Topic 3. Agile methodologies
• Topic 4. Artificial Intelligence
• Topic 5. Use cases in industry

Section 13: Data Management

• Topic 1. Open data
• Topic 2. Data management
• Topic 3. Data privacy
• Topic 4. Data storage
• Topic 5. Strategy and data

Applicants must meet at least one of the following requirements:

• Hold a degree in any field, including a Bachelor’s degree, Architecture qualification, Higher or Technical Engineering qualification, Licentiate, Diploma, or equivalent.
• Be a university student currently pursuing a degree or equivalent higher education studies.
• Be a professional with career prospects in a current position.

Applicants who do not meet one of these conditions may contact ENEB so the admissions department can evaluate their individual case.

A degree specifically in marketing, advertising, sales, communication, technology, or business is not listed as a requirement. Applicants from different academic and professional backgrounds may therefore be considered through the appropriate admission route.

Prospective students should confirm that they can dedicate enough time to a 12-month online Double Master. They should also verify whether the qualification meets any academic, employment, immigration, or professional-recognition requirements that apply to their goals.

Digital Marketing Manager

A Digital Marketing Manager defines the organization’s digital marketing strategy, coordinates implementation, and evaluates results.

The role may involve SEO, SEM, social media, paid campaigns, content, email marketing, analytics, marketing automation, customer acquisition, and website conversion.

The program supports this profile through web positioning, marketing strategy, e-commerce, social media, analytics, data interpretation, project management, and digital transformation.

A Digital Marketing Manager must also understand how marketing activity contributes to sales. The sales and commercial modules can help professionals connect campaign performance with lead quality, customer relationships, pricing, distribution, and revenue goals.

Web Analytics Specialist

A Web Analytics Specialist analyzes the performance of an organization’s online presence.

Responsibilities may include reviewing traffic sources, user behavior, conversions, campaign performance, affiliate activity, landing pages, and customer journeys.

The program supports this profile through marketing analytics, data interpretation, website optimization, Big Data, data management, e-commerce, and digital campaigns.

The role requires more than collecting metrics. Analysts must understand business goals, identify meaningful patterns, communicate findings, and recommend actions that may improve marketing and sales performance.

Digital Marketing Consultant

A Digital Marketing Consultant advises organizations on digital strategy, online advertising, website visibility, analytics, social media, e-commerce, and customer acquisition.

Consultants may audit current performance, identify problems, design strategies, recommend tools, support implementation, and measure results.

The program supports this career direction through marketing strategy, SEO, SEM, analytics, social media, project management, data, commercial distribution, and digital transformation.

Additional Career Directions

Graduates may also pursue roles such as:

• Marketing Director
• Sales and Marketing Manager
• Digital Strategy Manager
• Performance Marketing Manager
• SEO Manager
• SEM Manager
• Social Media Manager
• E-commerce Manager
• Marketing Analytics Specialist
• Growth Marketing Manager
• Customer Acquisition Manager
• Marketing Automation Specialist
• Affiliate Marketing Manager
• Digital Campaign Manager
• Content Marketing Manager
• Brand Manager
• Commercial Manager
• Sales Manager
• Business Development Manager
• Customer Journey Specialist
• Conversion Optimization Specialist
• CRM Manager
• Marketing Project Manager
• Digital Transformation Consultant
• Commercial Distribution Manager
• International Marketing Manager
• Data-Driven Marketing Consultant
• Entrepreneur

Career outcomes depend on previous experience, sector knowledge, language ability, local market conditions, and employer requirements. Completion does not guarantee a particular role, promotion, or salary.

Skills Graduates May Develop

The program is designed to support skills in:

• Digital marketing strategy
• Sales and marketing alignment
• Customer-journey analysis
• Brand and customer positioning
• Market analysis
• Marketing-channel planning
• Pricing awareness
• SEO
• SEM
• Marketing automation
• Growth marketing
• Marketing analytics
• Affiliate measurement
• E-commerce
• User experience awareness
• Digital campaigns
• Social media strategy
• Audience listening
• Data representation
• Statistical interpretation
• Big Data awareness
• Data management and privacy
• Project management
• Agile methodologies
• Commercial distribution
• International trade
• Strategic decision-making
• Performance measurement
• Customer acquisition
• Sales-support strategy