Double Master in Digital Marketing + Digital Business

Master in Digital Marketing and Analytics + Master in Digital Business | ENEB Business School

• Type: Double Master
• Duration: 12 months
• Delivery Mode: 100% Online / Distance Learning
• Credits: 72 ECTS
• Language: English
• Start Date: Chosen by the student
• Regular Fee: $3,260
• Offer Price: $1157
• Yearly Fee: $1157 for the full 12-month program
• Scholarships: Available

The Master in Digital Marketing and Analytics + Master in Digital Business is a Double Master program designed for professionals who want to combine advanced digital marketing knowledge with analytics, e-commerce, digital strategy, online operations, data management, and emerging business technologies.

Digital marketing is no longer limited to publishing content or running advertisements. Modern marketing teams need to understand how customers search, compare, evaluate, purchase, and interact across websites, social platforms, mobile applications, email, marketplaces, and online stores. At the same time, companies need professionals who can connect marketing activity with business models, operations, technology, data, and long-term digital growth.

This Double Master brings those areas together in one academic pathway. The Digital Marketing and Analytics component develops knowledge of customer behavior, branding, marketing strategy, SEO, SEM, marketing automation, website optimization, traffic management, social media, e-commerce, digital campaigns, and web analytics. The Digital Business component expands this foundation through digital transformation, agile methodologies, project management, business planning, Big Data, data management, fintech, blockchain, e-procurement, e-fulfillment, marketplaces, and last-mile operations.

The combination is especially relevant because digital marketing performance depends on the wider business system. A campaign may attract customers, but the website must provide a clear experience. An online store may generate orders, but fulfillment and last-mile operations must work effectively. A company may collect customer data, but it must manage privacy, storage, quality, and strategic use. A marketing team may identify growth opportunities, but project and agile methods are needed to implement them.

Students also explore analytics and data interpretation. Marketing professionals increasingly work with website traffic, customer journeys, conversion rates, campaign results, audience behavior, affiliate performance, and channel attribution. The ability to interpret data can help them identify opportunities, improve campaigns, and make more informed decisions.

The program also develops understanding of digital business models. Students study e-commerce operations, marketplaces, digital platforms, e-procurement, e-fulfillment, exponential structures, fintech, blockchain, startup models, and financial regulation. These subjects help learners understand how digital transformation changes not only marketing but the entire structure of a business.

The program is delivered entirely online through ENEB Business School’s Virtual Campus. Students can access academic content, complete assessments, submit final projects, communicate with professors and tutors, and connect with classmates without relocating. The student chooses the start date, providing flexibility for working professionals and international learners.

The stated duration is 12 months, and the Double Master includes 72 ECTS credits. The language of study is English. According to the supplied information, students also receive registration in ENEB’s job bank, the possibility of internships in companies, and tutorials from Monday to Sunday.

Choosing to study through ENEB, the European Business School of Barcelona, allows learners to follow a distance-learning model designed for professionals who want to advance their knowledge while maintaining their existing work and personal responsibilities.

This Double Master may be especially suitable for digital marketers, marketing managers, advertising professionals, data analysts, e-commerce specialists, entrepreneurs, business owners, technology professionals, consultants, business graduates, and professionals preparing for digital-transformation roles.

Double Certification

Upon completing the program, eligible students can receive a double certification awarded by the European Business School of Barcelona and described in the supplied information as endorsed and certified by Universidad Isabel I.

The program includes:

1. Master in Digital Marketing and Analytics + Master in Digital Business
2. Diploma of Specialization in Innovation and Project Management, issued by the European Business School of Barcelona

The principal qualification reflects advanced study in digital marketing, analytics, customer behavior, SEO, SEM, e-commerce, social media, Big Data, data strategy, digital transformation, fintech, blockchain, and digital-business operations.

The additional Diploma of Specialization in Innovation and Project Management strengthens the professional profile by adding two areas that are highly relevant to digital growth.

Innovation is important because businesses must adapt to changing customer expectations, platforms, technologies, and business models. Project management is important because digital initiatives—such as launching a website, implementing analytics, creating an e-commerce operation, introducing marketing automation, or developing a marketplace strategy—must be planned and executed carefully.

The combination may therefore support professionals who want to lead digital campaigns, online-business projects, analytics implementation, e-commerce transformation, or wider digital-growth initiatives.

Students should confirm the current certification and issuance conditions directly with ENEB before enrolling. Recognition may vary by country, employer, university, immigration authority, or regulated profession. Anyone planning to use the qualification for a specific academic, legal, employment, immigration, or professional purpose should verify the relevant requirements independently.

Who Is It For?

The Master in Digital Marketing and Analytics + Master in Digital Business is aimed at:

• Marketing professionals who want to specialize in the digital environment.
• Advertising professionals who want to improve campaign planning, measurement, and online customer acquisition.
• Digital marketers who want to strengthen analytics, strategy, e-commerce, and business-management knowledge.
• Entrepreneurs and business owners who want to improve online marketing and understand digital-business opportunities.
• Technology professionals interested in using data analytics for digital strategy and decision-making.
• Business and management graduates who want to specialize in digital marketing and analytics.
• E-commerce professionals who want stronger knowledge of customer acquisition, operations, marketplaces, and fulfillment.
• Social media professionals who want to connect engagement with broader business goals.
• Marketing analysts who want to expand into strategy, digital transformation, and business models.
• Data analysts who want to understand marketing and digital-business applications.
• Consultants and advisors who help organizations improve online presence, analytics, e-commerce, or digital strategy.
• Small and medium-sized business owners who want to build more effective digital systems.
• Startup founders who need marketing, analytics, business-model, and operational knowledge.
• Business-development professionals who want to identify digital growth opportunities.
• Project professionals who manage website, e-commerce, analytics, or digital-transformation initiatives.
• Career changers who want to enter digital marketing, e-commerce, analytics, or digital business.
• Professionals from any industry who want to improve digital skills and understand current online trends.
• Graduates preparing for the job market who want a broad profile that combines marketing and digital-business knowledge.

The program is particularly relevant to people who understand that successful digital marketing depends on more than visibility. Businesses also need strong data, suitable systems, effective customer journeys, reliable operations, and a clear digital model.

Program Objectives

The curriculum aims to help students:

• Understand current and emerging trends in digital marketing.
• Develop knowledge of digital-business technologies.
• Improve data-analysis and data-driven decision-making.
• Design and implement digital marketing strategies.
• Manage online marketing campaigns.
• Understand search-engine behavior.
• Develop SEO knowledge.
• Understand SEM and paid-search strategy.
• Create engaging digital content.
• Develop social-media strategy.
• Improve online brand and reputation management.
• Measure digital marketing performance.
• Analyze website traffic and customer behavior.
• Improve project-management and team-coordination skills.
• Develop digital marketing budget awareness.
• Understand ROI optimization.
• Learn how digital business models are changing competition.
• Understand e-commerce operations.
• Learn e-procurement and e-fulfillment concepts.
• Understand marketplaces and last-mile delivery.
• Build knowledge of Big Data and Artificial Intelligence.
• Understand data privacy, storage, and strategy.
• Develop fintech and blockchain awareness.
• Improve agile and product-management capabilities.
• Build business-planning knowledge.
• Connect marketing performance with digital operations.
• Develop critical thinking and problem-solving.
• Prepare to lead digital-growth and transformation initiatives.

By completing the program, students should be better prepared to design marketing strategies, interpret data, manage digital projects, understand online business operations, and connect customer acquisition with wider business performance.

Distance Learning Methodology

The Double Master is delivered entirely online to help students balance study with professional and personal responsibilities.

All educational content is accessed through ENEB’s Virtual Campus. Students can study from different locations, organize learning according to their availability, communicate with professors, and complete assessments and final projects remotely.

After enrollment, students receive access to academic resources, discussion forums, communication channels, executive training in English, and the wider ENEB Campus community.

The online format may be particularly useful to professionals who already work in digital marketing, advertising, e-commerce, data, consulting, technology, or business management. These roles may involve campaign deadlines, client responsibilities, analytics reporting, and changing platform requirements.

The student-selected start date provides additional flexibility. However, successful completion still requires planning, consistent study, and regular progress throughout the program.

Evaluation

Self-assessments are available through the Virtual Campus to help students consolidate their knowledge. These self-assessments are voluntary and do not count toward the final grade.

To pass all subjects, students must submit a final project for each course. Once tutors evaluate the work, the grade becomes available through the Virtual Campus. Students also receive a detailed evaluation document by email.

Tutors assess:

1. Presentation — including design, visual quality, and spelling.
2. Development — including complexity, logic, and coherence.
3. Added value — including depth and professional contribution.

This project-based approach allows students to analyze digital-marketing, analytics, and digital-business situations and present structured recommendations.

Grants & Scholarships

ENEB states that scholarship places are limited and granted in order of enrollment.

Direct Scholarship

Available without requirements or administrative procedures during each enrollment period.

Academic Excellence Scholarship

Designed for students whose academic and professional qualifications demonstrate excellence.

Entrepreneurial Talent Scholarship

Intended for entrepreneurs who want to apply the program to their careers or businesses.

Women and Equality Scholarship

Designed for female candidates who want to grow professionally and achieve a higher level of education.

Management Scholarship

Intended for professionals whose responsibilities require continuous growth and development.

Corporate Scholarship

Designed for professionals who want to strengthen their careers and compete for more senior positions.

Scholarship for Self-Employed Professionals

Intended for independent professionals who want to deepen their knowledge or grow their businesses.

SMEs Scholarship

Designed for entrepreneurs who want to contribute more effectively to the growth of their companies.

Scholarship for the Unemployed

Intended for people pursuing further study to improve their ability to re-enter the employment market.

Geographical Mobility Scholarship

Designed for applicants who want to study from anywhere and develop a global view of business.

Applicants should confirm current eligibility rules, award amounts, evidence requirements, and whether scholarships can be combined with the promotional price.

Why This Program Stands Out

The Double Master combines digital marketing and analytics with digital-business strategy and operations.

Many digital marketing programs focus mainly on traffic, content, advertising, or social media. Digital-business programs may focus on technology, online operations, data, and business models. This program connects both.

Students study marketing, strategy, web positioning, analytics, e-commerce, social media, data analysis, digital transformation, project management, agile methods, business planning, digital business, Big Data, data management, fintech, and blockchain.

Key features include:

• Two complementary master’s specializations
• 72 ECTS credits
• 12-month duration
• Fully online delivery
• Student-selected start date
• English-language study
• Remote assessments and final projects
• Digital marketing and analytics
• SEO, SEM, and marketing automation
• E-commerce and social media strategy
• Data analysis and statistics
• Big Data and data management
• Digital-business models and operations
• Marketplaces and last-mile delivery
• Project management and agile methodologies
• Fintech and blockchain
• Innovation and project-management specialization
• Job-bank registration
• Possibility of internships
• Tutorials from Monday to Sunday
• Scholarships and flexible payment options

The program may help marketers develop stronger business and operational awareness and help digital-business professionals improve customer acquisition and analytics knowledge. It may also support entrepreneurs and consultants who want to build more complete digital-growth strategies.

Frequently Asked Questions

What is the Double Master in Digital Marketing + Digital Business?

It combines the Master in Digital Marketing and Analytics with the Master in Digital Business in one online program.

How long does the program take?

The stated duration is 12 months.

How many ECTS credits are included?

The program includes 72 ECTS credits.

Is the program fully online?

Yes. Learning content, assessments, final projects, and tutor communication are delivered online.

What language is used?

The stated language is English.

When can I start?

The student chooses the start date.

What is the offer price?

The regular fee is $3,260, and the offer price is $1157.

Are scholarships available?

Yes. ENEB lists several scholarship categories, subject to availability and current eligibility conditions.

Do I need a degree in marketing or digital business?

No specific degree in those subjects is listed. Degree holders in any field, current university students, and eligible professionals may apply.

What qualifications can I receive?

The supplied information lists the combined Double Master qualification and a Diploma of Specialization in Innovation and Project Management.

Does the program include SEO and SEM?

Yes. SEO and SEM are included in the Web Positioning section.

Is marketing analytics included?

Yes. Website optimization, traffic management, affiliate measurement, and Google Data Studio are included.

Does the program include e-commerce?

Yes. Online sales, web stores, mobile applications, analytics, user experience, campaigns, mobile payment, and landing pages are included.

Is social media strategy included?

Yes. Social media planning, tools, audience listening, and generating sales through social networks are included.

Does the program include data analysis?

Yes. Regression, correlation, probability, confidence intervals, hypothesis testing, and statistics with R are included.

Does the program cover digital business operations?

Yes. E-commerce operations, e-procurement, e-fulfillment, marketplaces, last-mile delivery, and digital business are included.

Are fintech and blockchain included?

Yes. Fintech, blockchain, crypto, startups, business models, and financial regulation are included.

How are students evaluated?

Students submit final projects, which are assessed for presentation, development, coherence, and added value.

Do self-assessments count toward the final grade?

No. They are voluntary and do not count toward the final grade.

Can I work while studying?

The online format is designed to support flexible study, but students must still organize their time consistently.

Is career support included?

The supplied information mentions registration in ENEB’s job bank and the possibility of internships.

What career paths may be relevant?

Relevant roles include Digital Marketing Manager, Data Analyst, Digital Marketing Consultant, E-commerce Manager, Digital Business Manager, and Growth Marketing Manager.

A Double Master for Digital Growth, Analytics, and Business Transformation

Organizations need professionals who understand how to attract customers, interpret data, and build digital systems that support long-term growth.

The Double Master in Digital Marketing + Digital Business brings these responsibilities together.

The digital-marketing side develops knowledge of SEO, SEM, analytics, social media, e-commerce, customer journeys, and campaign performance. The digital-business side develops knowledge of online operations, marketplaces, Big Data, data strategy, fintech, blockchain, and business models.

For marketers, this combination can strengthen strategic and operational awareness. For technology and business professionals, it can improve understanding of customers and digital acquisition. For entrepreneurs and consultants, it can support more complete digital strategies that connect marketing, operations, data, and innovation.

The program is delivered fully online, allowing students to study without relocating. Before enrolling, applicants should confirm current tuition, scholarships, required documents, certification conditions, and recognition requirements.

Request Information

Request information to confirm:

• Admission eligibility
• Required documents
• Availability of the $1157 offer
• Scholarship options
• Payment conditions
• Tuition inclusions
• Certification details
• Virtual Campus access
• Tutor support
• Job-bank and internship availability
• Any additional administrative requirements

The Master in Digital Marketing and Analytics + Master in Digital Business is made up of the following syllabus:

Section 1: Marketing

• Topic 1. New role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

Section 2: Marketing Strategy

• Topic 1. Marketing strategy
• Topic 2. The key to marketing
• Topic 3. Market analysis
• Topic 4. Advanced marketing strategy
• Topic 5. Action plan
• Topic 6. Marketing channels
• Topic 7. Target price

Section 3: Web Positioning

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

Section 4: Marketing Analytics

• Topic 1. How to optimize your website
• Topic 2. Web traffic management
• Topic 3. Affiliate marketing and its measurement
• Topic 4. Google Data Studio

Section 5: E-commerce

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

Section 6: Social Media Strategy

• Topic 1. Social networks
• Topic 2. Social Media Action Plan
• Topic 3. Social media strategy
• Topic 4. Tools
• Topic 5. Listening to your audience
• Topic 6. Generate sales with your networks

Section 7: Data Analysis and Interpretation

• Topic 1. Data representation
• Topic 2. Measurements
• Topic 3. Regression and correlation
• Topic 4. Probability
• Topic 5. Distributions
• Topic 6. Confidence intervals
• Topic 7. Introduction to Hypothesis Testing
• Topic 8. Statistics with R

Section 8: Digital Transformation

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

Section 9: Project Management

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

Section 10: Agile Methodologies

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

Section 11: Business Plan

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

Section 12: Digital Business

• Topic 1. E-commerce and its operations
• Topic 2. e-procurement: e-procurement
• Topic 3. Operational management of e-commerce: e-fulfillment
• Topic 4. Marketplaces
• Topic 5. The last mile
• Topic 6. Exponential structures
• Topic 7. Digital business

Section 13: Big Data

• Topic 1. Introduction to big data
• Topic 2. Big data in projects
• Topic 3. Agile methodologies
• Topic 4. Artificial Intelligence
• Topic 5. Use cases in industry

Section 14: Data Management

• Topic 1. Open data
• Topic 2. Data management
• Topic 3. Data privacy
• Topic 4. Data storage
• Topic 5. Strategy and data

Section 15: Fintech and Blockchain

• Topic 1. Introduction to the digital transformation of the financial system
• Topic 2. Technology applied to fintech
• Topic 3. Blockchain
• Topic 4. Crypto
• Topic 5. Business models
• Topic 6. Startup
• Topic 7. Financial regulation

Applicants must meet at least one of the following requirements:

• Hold a degree in any field, including a Bachelor’s degree, Architecture qualification, Higher or Technical Engineering qualification, Licentiate, Diploma, or equivalent.
• Be a university student currently pursuing a degree or equivalent higher education studies.
• Be a professional with career prospects in a current position.

Applicants who do not meet one of these conditions may contact ENEB so the admissions department can evaluate their individual case.

A degree specifically in marketing, advertising, business, analytics, technology, or digital business is not listed as a requirement. Applicants from different academic and professional backgrounds may therefore be considered through the appropriate admission route.

Prospective students should confirm that they can dedicate enough time to a 12-month online Double Master. They should also verify whether the qualification meets any academic, employment, immigration, or professional-recognition requirements that apply to their goals.

Digital Marketing Manager

A Digital Marketing Manager defines and manages the organization’s digital marketing strategy.

The role may involve SEO, SEM, social media, content, paid campaigns, marketing automation, website optimization, analytics, customer acquisition, and team coordination.

The program supports this profile through marketing strategy, web positioning, analytics, e-commerce, social media, project management, data analysis, and digital transformation.

The digital-business modules can also help managers understand operations, business models, marketplaces, fulfillment, data strategy, and emerging technologies.

Data Analyst

A Data Analyst identifies patterns and trends in organizational data and uses them to support decision-making.

The role may involve preparing reports, interpreting data, reviewing customer behavior, monitoring performance, and communicating findings to business teams.

The program supports this profile through data analysis and interpretation, marketing analytics, Big Data, data management, website traffic, and digital-business strategy.

Although the program is not presented as a purely technical data-science qualification, it can provide business and marketing context for professionals who work with data.

Digital Marketing Consultant

A Digital Marketing Consultant advises organizations on online presence, digital strategy, advertising, analytics, social media, e-commerce, and customer acquisition.

Consultants may audit websites, review campaigns, identify performance gaps, recommend tools, support implementation, and measure results.

The program supports this profile through marketing strategy, SEO, SEM, analytics, e-commerce, social media, project management, data, and digital transformation.

Additional Career Directions

Graduates may also pursue roles such as:

• Digital Strategy Manager
• E-commerce Manager
• Growth Marketing Manager
• SEO Manager
• SEM Manager
• Social Media Manager
• Marketing Analytics Specialist
• Web Analytics Specialist
• Affiliate Marketing Manager
• Digital Campaign Manager
• Marketing Automation Specialist
• Customer Acquisition Manager
• CRM Manager
• Marketplace Manager
• Digital Business Manager
• Online Business Consultant
• Digital Transformation Consultant
• Product Marketing Manager
• Digital Project Manager
• Business Analyst
• Data-Driven Marketing Consultant
• Startup Growth Manager
• Fintech Marketing Specialist
• E-commerce Operations Manager
• Conversion Optimization Specialist
• Brand Manager
• Entrepreneur

Career outcomes depend on previous experience, sector knowledge, language ability, local market conditions, and employer requirements. Completion does not guarantee a particular role, promotion, or salary.

Skills Graduates May Develop

The program is designed to support skills in:

• Digital marketing strategy
• Customer-journey analysis
• Brand positioning
• Market analysis
• SEO
• SEM
• Marketing automation
• Growth marketing
• Marketing analytics
• Website optimization
• Traffic management
• Affiliate measurement
• E-commerce
• User experience awareness
• Digital campaigns
• Social media strategy
• Audience listening
• Data representation
• Statistical interpretation
• Big Data awareness
• Data privacy and strategy
• Digital transformation
• Project management
• Agile methodologies
• Business planning
• E-procurement
• E-fulfillment
• Marketplace management
• Fintech and blockchain awareness
• Digital-business strategy
• Performance measurement