Double Master in Digital Marketing + AI for Business

Master in Digital Marketing and Analytics + Master in AI for Business | ENEB Business School

• Type: Double Master
• Duration: 12 months
• Delivery Mode: 100% Online / Distance Learning
• Credits: 72 ECTS
• Language: English
• Start Date: Chosen by the student
• Regular Fee: $3,260
• Offer Price: $1157
• Yearly Fee: $1157 for the full 12-month program
• Scholarships: Available

The Master in Digital Marketing and Analytics + Master in AI for Business is a Double Master program designed for professionals who want to combine advanced digital-marketing knowledge with data analysis, Artificial Intelligence, business strategy, operations, leadership, and digital transformation.

Digital marketing has become increasingly data-driven. Marketing teams now work with website traffic, search behavior, social engagement, campaign performance, customer journeys, conversion rates, audience segments, online sales, and attribution data. At the same time, Artificial Intelligence is changing how companies research customers, create content, automate processes, analyze performance, personalize communication, and make decisions.

This Double Master brings those areas together in one academic pathway. The Digital Marketing and Analytics component develops knowledge of marketing strategy, SEO, SEM, web positioning, social media, e-commerce, marketing analytics, customer behavior, digital campaigns, and data interpretation. The AI for Business component expands this foundation through Artificial Intelligence applications in marketing, finance, human resources, operations, business planning, project management, leadership, and digital transformation.

The combination is especially relevant because AI-supported marketing depends on both technical awareness and commercial judgment. A company may use AI to analyze customer behavior, automate marketing tasks, improve targeting, or generate recommendations. However, these tools still require clear objectives, reliable data, ethical use, human review, and alignment with the wider business strategy.

Students therefore learn to connect marketing activity with business decision-making. They examine how digital campaigns fit within the customer journey, how analytics can support strategy, how AI may improve marketing performance, and how project-management and leadership skills can help implement new tools and processes.

The curriculum also develops a wider understanding of the modern business environment. Digital transformation, cloud computing, Big Data, cybersecurity, operations management, business planning, agile methodologies, and decision-making all influence how marketing initiatives are developed and managed.

The program is delivered entirely online through ENEB Business School’s Virtual Campus. Students can access course materials, communicate with professors and tutors, complete assessments, submit final projects, and connect with classmates without relocating. The student chooses the start date, providing flexibility for working professionals and international learners.

The stated duration is 12 months, and the Double Master includes 72 ECTS credits. The language of study is English. According to the supplied program information, students also receive registration in ENEB’s job bank, the possibility of internships in companies, and tutorials from Monday to Sunday.

Choosing to study through ENEB, the European Business School of Barcelona, allows learners to follow a distance-learning model designed for people who want to continue working while developing advanced digital and business capabilities.

This Double Master may be especially suitable for digital marketers, marketing managers, advertising professionals, analysts, entrepreneurs, technology professionals, consultants, e-commerce professionals, business graduates, and professionals preparing for AI-enabled marketing roles.

Double Certification

Upon completing the program, eligible students can receive a double certification awarded by the European Business School of Barcelona and described in the supplied information as endorsed and certified by Universidad Isabel I.

The program includes:

1. Master in Digital Marketing and Analytics + Master in AI for Business
2. Diploma of Specialization in Innovation and Project Management, issued by the European Business School of Barcelona

The principal qualification reflects advanced study in digital marketing, analytics, SEO, SEM, social media, e-commerce, data interpretation, Artificial Intelligence, business strategy, operations, and digital transformation.

The additional Diploma of Specialization in Innovation and Project Management strengthens the professional profile by adding two areas that are highly relevant to modern marketing.

Innovation is important because marketers must constantly adapt to new platforms, technologies, customer expectations, and competitive conditions. Project management is equally important because campaigns, website launches, analytics implementations, marketing-automation projects, and AI adoption all require structured planning and execution.

The combination may therefore support professionals who want to lead digital campaigns, implement AI-supported marketing tools, improve analytics systems, coordinate digital-transformation projects, or manage broader growth initiatives.

Students should confirm the current certification and issuance conditions directly with ENEB before enrolling. Recognition may vary by country, employer, university, immigration authority, or regulated profession. Anyone planning to use the qualification for a specific academic, legal, employment, immigration, or professional purpose should verify the relevant requirements independently.

Who Is It For?

The Master in Digital Marketing and Analytics + Master in AI for Business is aimed at:

• University graduates in Marketing who want to specialize in digital strategy, analytics, and AI.
• Advertising graduates and professionals who want stronger campaign, data, and technology knowledge.
• Communication professionals who want to develop digital-marketing and analytics capabilities.
• Business Administration graduates preparing for marketing, growth, consulting, or digital-business roles.
• Digital marketing professionals who want to update their skills and understand AI applications.
• Marketing managers who want stronger analytics, leadership, and strategic capabilities.
• Advertising professionals who want to improve audience analysis, targeting, and campaign performance.
• Entrepreneurs who want to use digital marketing and AI to grow their businesses.
• Small-business owners who need practical knowledge of online acquisition, analytics, and automation.
• Technology professionals who want to apply technical and data skills to marketing.
• Data-analysis professionals who want to specialize in marketing applications.
• E-commerce professionals who want to improve customer acquisition, analytics, and conversion.
• Social media professionals who want to connect engagement with measurable business outcomes.
• SEO and SEM professionals who want broader strategy, analytics, and AI knowledge.
• Consultants and advisors who help organizations improve digital strategy, marketing performance, and AI adoption.
• Professionals from any industry who want to develop advanced digital-marketing skills.
• Career changers who want to enter digital marketing, analytics, or AI-enabled business roles.
• Graduates preparing for competitive digital careers who want a broad and interdisciplinary profile.

The program is particularly relevant to learners who understand that successful marketing requires more than creativity. It also requires data, technology, strategic thinking, customer insight, measurement, and the ability to implement change responsibly.

Program Objectives

The curriculum aims to help students:

• Become experts in digital marketing and data analysis.
• Understand AI integration in marketing.
• Develop knowledge of online advertising.
• Build SEO and SEM capabilities.
• Understand content marketing.
• Learn email-marketing principles.
• Develop social-media strategy.
• Collect and analyze marketing data.
• Use data to support business decisions.
• Apply AI to improve marketing strategy.
• Understand current digital-marketing trends.
• Develop knowledge of marketing analytics.
• Improve website optimization.
• Understand affiliate-marketing measurement.
• Develop e-commerce knowledge.
• Improve web-analytics awareness.
• Build customer-journey understanding.
• Develop project-management skills.
• Learn agile methodologies.
• Improve leadership and communication.
• Understand digital transformation.
• Develop critical thinking and problem-solving.
• Build business-planning knowledge.
• Improve decision-making.
• Understand operations management.
• Develop AI awareness across finance, marketing, HR, and operations.
• Prepare students to lead AI-enabled marketing initiatives.
• Build professional networking and practical-experience opportunities.

By completing the program, students should be better prepared to design digital strategies, interpret marketing data, lead campaigns, evaluate AI opportunities, and connect marketing activity with broader business performance.

Distance Learning Methodology

The Double Master is delivered entirely online to help students balance study with professional and personal responsibilities.

All educational content is accessed through ENEB’s Virtual Campus. Students can study from different locations, organize learning according to their availability, communicate with professors, and complete assessments and final projects remotely.

After enrollment, students receive access to academic resources, discussion forums, communication channels, executive training in English, and the wider ENEB Campus community.

The online format may be particularly useful to professionals who already work in digital marketing, advertising, analytics, e-commerce, technology, consulting, or business management. These roles may involve campaign deadlines, client responsibilities, reporting, and changing platform requirements.

The student-selected start date provides additional flexibility. However, successful completion still requires planning, consistent study, and regular progress throughout the program.

Evaluation

Self-assessments are available through the Virtual Campus to help students consolidate their knowledge. These self-assessments are voluntary and do not count toward the final grade.

To pass all subjects, students must submit a final project for each course. Once tutors evaluate the work, the grade becomes available through the Virtual Campus. Students also receive a detailed evaluation document by email.

Tutors assess:

1. Presentation — including design, visual quality, and spelling.
2. Development — including complexity, logic, and coherence.
3. Added value — including depth and professional contribution.

This project-based approach allows students to analyze digital-marketing, analytics, and AI-related business situations and present structured recommendations.

Grants & Scholarships

ENEB states that scholarship places are limited and granted in order of enrollment.

Direct Scholarship

Available without requirements or administrative procedures during each enrollment period.

Academic Excellence Scholarship

Designed for students whose academic and professional qualifications demonstrate excellence.

Entrepreneurial Talent Scholarship

Intended for entrepreneurs who want to apply the program to their careers or businesses.

Women and Equality Scholarship

Designed for female candidates who want to grow professionally and achieve a higher level of education.

Management Scholarship

Intended for professionals whose responsibilities require continuous growth and development.

Corporate Scholarship

Designed for professionals who want to strengthen their careers and compete for more senior positions.

Scholarship for Self-Employed Professionals

Intended for independent professionals who want to deepen their knowledge or grow their businesses.

SMEs Scholarship

Designed for entrepreneurs who want to contribute more effectively to the growth of their companies.

Scholarship for the Unemployed

Intended for people pursuing further study to improve their ability to re-enter the employment market.

Geographical Mobility Scholarship

Designed for applicants who want to study from anywhere and develop a global view of business.

Applicants should confirm current eligibility rules, award amounts, evidence requirements, and whether scholarships can be combined with the promotional price.

Why This Program Stands Out

The Double Master combines advanced digital-marketing and analytics knowledge with practical AI-for-business awareness.

Many digital marketing programs focus on campaigns, traffic, content, or social media. AI programs may focus on technology or automation. This program connects both.

Students study digital transformation, project management, web positioning, agile methods, marketing analytics, marketing, social media, marketing strategy, e-commerce, data analysis, AI for Business, leadership, decision-making, business planning, and operations.

Key features include:

• Two complementary master’s specializations
• 72 ECTS credits
• 12-month duration
• Fully online delivery
• Student-selected start date
• English-language study
• Remote assessments and final projects
• Digital marketing and analytics
• SEO, SEM, and marketing automation
• Social media strategy
• E-commerce and customer journeys
• Data analysis and statistics
• AI for Marketing
• AI applications across business functions
• Digital transformation
• Project management and agile methodologies
• Leadership and decision-making
• Innovation and project-management specialization
• Job-bank registration
• Possibility of internships
• Tutorials from Monday to Sunday
• Scholarships and flexible payment options

The program may help marketers develop stronger AI and data awareness and help technology or data professionals build practical marketing knowledge. It may also support entrepreneurs and consultants who want to develop more effective, measurable, and technology-enabled marketing strategies.

Frequently Asked Questions

What is the Double Master in Digital Marketing + AI for Business?

It combines the Master in Digital Marketing and Analytics with the Master in AI for Business in one online program.

How long does the program take?

The stated duration is 12 months.

How many ECTS credits are included?

The program includes 72 ECTS credits.

Is the program fully online?

Yes. Learning content, assessments, final projects, and tutor communication are delivered online.

What language is used?

The stated language is English.

When can I start?

The student chooses the start date.

What is the offer price?

The regular fee is $3,260, and the offer price is $1157.

Are scholarships available?

Yes. ENEB lists several scholarship categories, subject to availability and current eligibility conditions.

Do I need a degree in marketing or AI?

No specific degree in those subjects is listed. Degree holders in any field, current university students, and eligible professionals may apply.

What qualifications can I receive?

The supplied information lists the combined Double Master qualification and a Diploma of Specialization in Innovation and Project Management.

Does the program include SEO and SEM?

Yes. SEO and SEM are included in the Web Positioning section.

Is marketing analytics included?

Yes. Website optimization, web traffic, affiliate measurement, and Google Data Studio are included.

Does the program include social media strategy?

Yes. Social media planning, tools, audience listening, and generating sales through social networks are included.

Is e-commerce included?

Yes. Online sales, web stores, mobile applications, web analytics, user experience, digital campaigns, mobile payment, and landing pages are included.

Does the program include AI for Marketing?

Yes. AI for Marketing is included in the AI for Business section.

Is data analysis included?

Yes. Regression, correlation, probability, confidence intervals, hypothesis testing, and statistics with R are included.

Does the program cover project management?

Yes. Project management, team management, communication, and agile methodologies are included.

How are students evaluated?

Students submit final projects, which are assessed for presentation, development, coherence, and added value.

Do self-assessments count toward the final grade?

No. They are voluntary and do not count toward the final grade.

Can I work while studying?

The online format is designed to support flexible study, but students must still organize their time consistently.

Is career support included?

The supplied information mentions registration in ENEB’s job bank and the possibility of internships.

What career paths may be relevant?

Relevant roles include Digital Marketing Specialist, Marketing Data Analyst, SEO Specialist, Digital Marketing Manager, AI Marketing Consultant, and Growth Marketing Manager.

A Double Master for AI-Enabled Digital Marketing Leadership

Organizations need marketing professionals who understand customers, data, technology, and business strategy.

The Double Master in Digital Marketing + AI for Business brings these responsibilities together.

The digital-marketing side develops knowledge of SEO, SEM, social media, analytics, customer journeys, e-commerce, and campaign performance. The AI side develops knowledge of AI applications across marketing and other business functions, digital transformation, data, decision-making, and operations.

For marketers, this combination can strengthen analytical and technological awareness. For data and technology professionals, it can build practical marketing knowledge. For entrepreneurs and consultants, it can support more effective and measurable digital-growth strategies.

The program is delivered fully online, allowing students to study without relocating. Before enrolling, applicants should confirm current tuition, scholarships, required documents, certification conditions, and recognition requirements.

Request Information

Request information to confirm:

• Admission eligibility
• Required documents
• Availability of the $1157 offer
• Scholarship options
• Payment conditions
• Tuition inclusions
• Certification details
• Virtual Campus access
• Tutor support
• Job-bank and internship availability
• Any additional administrative requirements

The Master in Digital Marketing and Analytics + Master in AI for Business is made up of the following syllabus:

Section 1: Digital Transformation

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

Section 2: Project Management

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

Section 3: Web Positioning

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

Section 4: Agile Methodologies

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

Section 5: Marketing Analytics

• Topic 1. How to optimize your website
• Topic 2. Web traffic management
• Topic 3. Affiliate marketing and its measurement
• Topic 4. Google Data Studio

Section 6: Marketing

• Topic 1. New role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

Section 7: Social Media Strategy

• Topic 1. Social networks
• Topic 2. Social Media Action Plan
• Topic 3. Social media strategy
• Topic 4. Tools
• Topic 5. Listening to your audience
• Topic 6. Generate sales with your networks

Section 8: Marketing Strategy

• Topic 1. Marketing strategy
• Topic 2. The key to marketing
• Topic 3. Market analysis
• Topic 4. Advanced marketing strategy
• Topic 5. Action plan
• Topic 6. Marketing channels
• Topic 7. Target Price

Section 9: E-commerce

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

Section 10: Data Analysis and Interpretation

• Topic 1. Data representation
• Topic 2. Measurements
• Topic 3. Regression and correlation
• Topic 4. Probability
• Topic 5. Distributions
• Topic 6. Confidence intervals
• Topic 7. Introduction to Hypothesis Testing
• Topic 8. Statistics with R

Section 11: AI for Business

• Topic 1: Introduction to AI
• Topic 2: How to Apply AI in Your Daily Life
• Topic 3: AI in the workplace
• Topic 4: AI for Finance
• Topic 5: AI for Marketing
• Topic 6: AI for Human Resources
• Topic 7: AI for Operations
• Topic 8: Case Studies
• Topic 9: Future of the AI

Section 12: Management Skills

• Topic 1. Leadership
• Topic 2. Effective communication
• Topic 3. Coaching
• Topic 4. Empowering teams
• Topic 5. Change management

Section 13: Decision Making

• Topic 1. Problem definition
• Topic 2. Selection of criteria and techniques
• Topic 3. Development of alternatives
• Topic 4. Analysis
• Topic 5. Decision
• Topic 6. Action plan
• Topic 7. Examples of problems

Section 14: Business Plan

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

Section 15: Operations Management

• Topic 1. Business Strategy
• Topic 2. Operations Management
• Topic 3. Demand
• Topic 4. Product development
• Topic 5. Operating systems
• Topic 6. Process planning and management
• Topic 7. Operational planning
• Topic 8. The human factor in operations management

Applicants must meet at least one of the following requirements:

• Hold a degree in any field, including a Bachelor’s degree, Architecture qualification, Higher or Technical Engineering qualification, Licentiate, Diploma, or equivalent.
• Be a university student currently pursuing a degree or equivalent higher education studies.
• Be a professional with career prospects in a current position.

Applicants who do not meet one of these conditions may contact ENEB so the admissions department can evaluate their individual case.

A degree specifically in marketing, advertising, communication, business, Artificial Intelligence, or data analysis is not listed as a requirement. Applicants from different academic and professional backgrounds may therefore be considered through the appropriate admission route.

Prospective students should confirm that they can dedicate enough time to a 12-month online Double Master. They should also verify whether the qualification meets any academic, employment, immigration, or professional-recognition requirements that apply to their goals.

Digital Marketing Specialist

A Digital Marketing Specialist plans, executes, and monitors online marketing activities.

The role may involve SEO, SEM, social media, email marketing, content, digital advertising, analytics, website performance, and customer acquisition.

The program supports this profile through web positioning, marketing analytics, social media strategy, marketing strategy, e-commerce, data analysis, and AI for Marketing.

AI may support tasks such as audience research, campaign analysis, content assistance, automation, and personalization. However, effective use requires human review, strategic judgment, and responsible data practices.

Marketing Data Analyst

A Marketing Data Analyst examines campaign, customer, website, and channel data to identify patterns and provide insights.

The role may involve reports, dashboards, performance measurement, traffic analysis, customer segmentation, conversion analysis, and recommendations.

The program supports this profile through marketing analytics, data analysis and interpretation, Google Data Studio, statistics, web traffic management, AI, and decision-making.

SEO Specialist

An SEO Specialist works to improve a website’s visibility in search engines.

Responsibilities may include keyword research, content optimization, technical review, competitor analysis, performance monitoring, and collaboration with developers and content teams.

The program supports this profile through SEO, SEM, web positioning, psychology in marketing, website optimization, analytics, data interpretation, and AI for Marketing.

AI may support research, categorization, analysis, and workflow efficiency, but SEO strategy still requires understanding users, search behavior, website quality, and business goals.

Digital Marketing Manager

A Digital Marketing Manager leads and coordinates the organization’s digital marketing activities.

The role may involve strategy, campaigns, analytics, budgets, teams, agencies, technology, website performance, e-commerce, and executive reporting.

The program supports this profile through project management, leadership, marketing strategy, analytics, AI, business planning, digital transformation, and operations management.

Additional Career Directions

Graduates may also pursue roles such as:

• Performance Marketing Manager
• Marketing Analytics Specialist
• Digital Strategy Manager
• Growth Marketing Manager
• SEM Manager
• Social Media Manager
• E-commerce Marketing Manager
• Marketing Automation Specialist
• CRM Manager
• Customer Acquisition Manager
• Web Analytics Specialist
• Conversion Optimization Specialist
• Affiliate Marketing Manager
• Digital Campaign Manager
• Content Marketing Manager
• AI Marketing Consultant
• Marketing Technology Manager
• Data-Driven Marketing Consultant
• Digital Transformation Consultant
• Marketing Project Manager
• Product Marketing Manager
• Brand Manager
• Business Analyst
• Digital Business Consultant
• Entrepreneur

Career outcomes depend on previous experience, sector knowledge, language ability, local market conditions, and employer requirements. Completion does not guarantee a particular role, promotion, or salary.

Skills Graduates May Develop

The program is designed to support skills in:

• Digital marketing strategy
• SEO
• SEM
• Online advertising
• Marketing automation
• Growth marketing
• Social media strategy
• Customer-journey analysis
• Brand positioning
• Market analysis
• Marketing analytics
• Website optimization
• Web traffic management
• Affiliate measurement
• E-commerce
• User experience awareness
• Digital campaigns
• Data analysis and interpretation
• Statistical reasoning
• AI for Marketing
• AI for Business
• Digital transformation
• Project management
• Agile methodologies
• Leadership and communication
• Strategic decision-making
• Business planning
• Operations awareness
• Campaign measurement
• AI-enabled marketing optimization